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Home ยป How to Write Good Website Copy – 6 Tips for Beginners

How to Write Good Website Copy – 6 Tips for Beginners

In a nutshell, a good web copy ensures that potential customers know what your website is about without having to hear it from your potential customers. It’s a difficult balance between being informative and interesting whilst not being too wordy or boring. But once you get the hang of it, creating great web copy becomes easier and more fun!

In this article, we’ll give you a run down of six tips that will help you write good website copy for online stores. Whether you’re selling your own products or those of other brands, you can use these tips to help you create the perfect online storefront for your business.

1. Be Specific

Depending on your niche and the target audience of your site, you’ll need to hone in on a specific demographic, marital status, age, or any other niche or demographic you want your site to reach. If you want to write successful website copy for e-commerce stores, be sure to target specific keywords for product categories, pricing, and any other areas you need to focus on.

2. Keep It Short

One of the biggest mistakes that new websites make is going overboard with their content. The more you write, the more you’ll learn. But if your goal is to attract potential customers, keeping things short and sweet is the key to achieving that. It doesn’t need to be lengthy, just enough to give the reader a good idea of what your product is and how they can use it. If your product is a lifestyle guide, for example, you might want to try writing a little bit more (at least a few hundred words) to provide more detail on the different lifestyle choices available to the readers. While it’s not necessary, the more you put in, the more you’ll get out. So don’t fret if your content isn’t perfect the first time you write it. You can always go back and edit or rewrite it.

3. Use Easy-to-understand Language

If you’re not used to writing in English, it can be difficult to describe your products in an easy-to-understand way. One of the best pieces of advice we can give you is to use simple, everyday language. When people read your website copy, they’ll appreciate your writing more if it’s easy for them to understand. If your product is a bag, why not write something like, “This bag is great because it has a high enough capacity to hold all of the essentials for a long day and a low enough price tag to make it worth considering.”

4. Be The Expert

Instead of using we, I, or me when referring to yourself in your website content (nobody likes reading about someone else’s problems), try using “I” instead, as in, “I am the expert.” If you’ve got valuable information to offer, then by all means, offer it! Whether you’re an expert on customer service, SEO, e-commerce, or something else, let your potential customers know what you know and what you can do for them.

5. Establish A Relationship

Your website copy should never be written to sound like a lecture. Instead, establish a relationship with your readership by introducing yourself and your website in a conversational manner. For example, instead of starting a piece with, “The purpose of this website is to educate consumers on the best ways to cook their food…”, begin with, “Hey, there. My name is So And So and I own this website. I’ve written this article because I want to help you make the most of your time in the kitchen. It would be great if you visited my website to read more about my work. I’d love for you to follow me on social media and stay in touch.”

6. Proofread

Your website copy should be error-free, so it’s imperative that you carefully go through it several times before publishing. Use a tool such as Grammarly or Spellchecker to help you find errors in grammar and spelling. After you’ve finished editing and proofreading, be sure to publish your website copy and celebrate the success of your first ever website article!

Don’t be discouraged if your first few attempts at writing website copy aren’t perfect. As long as you keep trying, you’ll eventually find the right tone that resonates with your target audience. And when that happens, you’ll be able to write good website copy that will make your customers and potential customers connect with you. You can never write perfect website copy, but you can write good copy that will get you closer to that ideal.