Many people think that becoming a copywriter is a difficult job. However, thanks to the internet, it is now possible to gain experience as a copywriter while still working remotely.
In this article, we will discuss how to do copywriting online, including why this is a great option for those interested in the career.
Why Working Online is a Great Option for Potential Copywriters
For those interested in the field, it can be difficult to find a good copywriting job. The average freelance website only pays about $25 per hour, and a blog post may only generate about 100 words of copy. Therefore, it’s easy to see why working remotely is such an attractive option for potential copywriters.
Working online opens up a world of possibilities. Not only can you work remotely, but thanks to the internet, you can also access a wide array of materials and resources from the convenience of your home. This means you can constantly refresh your knowledge while still earning a decent living.
How To Do Copywriting Online – Step By Step
If you’re looking to enter the field and don’t want to commit to a regular office environment, then working online is a great option. You can easily put your skills to the test and see how you perform under pressure without risking too much.
As a copywriter, you’ll be tasked with coming up with content for websites and blogs. There will probably be some technical stuff involved as well – setting up email campaigns, SEO copy, and adverts – but the most important part of the job is generating ideas and pitches. Let’s take a look at how to do that.
Step one: Set up your author platform
As in any other field, the first step in becoming a copywriter is to set up your author platform. This will include everything from a professional-looking website to online stores or websites that you can contribute content to.
You’ll want to pick a niche, or an area of expertise, and build a portfolio. You can use your author platform to showcase your work, connect with potential clients, and create a space for discussion. While it’s good to have a presence on social media, your author platform should be your one and only online hub. Keep it professional, and make sure you update it regularly with new content.
Step two: Generate leads
Now that you have a website and an author platform, you can start generating leads. The best way to do this is through SEO – search engine optimization – which helps your website show up in the search engines for relevant keywords. For example, if you are an accountant and specialize in bookkeeping, you might want to consider targeting the terms ‘bookkeeper accounting’.
Through SEO, you can get ranked highly in the search engines for relevant keywords and attract potential clients to your website. There are plenty of free tools to help you find the best keywords and optimize your content.
Step three: Convert those leads into clients
Once you have a decent number of leads, you can start converting them into clients. The best way to do this is through email marketing. You can use your author platform to create, send, and track marketing emails to help you convert leads into paying customers. You can use tools like ConvertKit, which helps you build effective email marketing campaigns, and MailChimp, which offers a free trial.
The main task in this step is to qualify the leads. You’ll want to gain as much information as possible before you start pitching. Even if you get the go-ahead from your boss, it’s still a good idea to filter your leads. You don’t want to waste your time pitching to people who aren’t a good fit for your services.
Step four: Scale your business
Once you start to scale your business, you’ll want to take on more and more clients. This is where things get a little bit tricky. It’s not easy to find a good balance between generating enough revenue to support your lifestyle and staying small and agile enough to keep up with the demands of your workload.
The best approach is to take on as much work as you can, given your qualifications and experience. Once you get a reputation for your quality work, you can start to add additional income streams and benefits. For example, you might want to consider taking on more lucrative projects or creating content in exchange for financial benefits like a percentage of the profits or revenue.
The Perks of Freelancing
As a copywriter, you’ll be required to come up with engaging content for websites and blogs. The best part of this job is that you get to decide how to go about it. You may be asked to pitch ideas to clients, analyse content, or create compelling copy for marketing purposes. You can set your own schedule and work remotely. Plus, you get to learn from seasoned professionals
If you’re looking for a creative outlet and want to try something new, then freelance writing is a great option. You get to work remotely while also having the flexibility to set your own hours, take on extra projects, and grow your own business. Many successful creatives and entrepreneurs have made this their go-to job because of its flexibility.
The main downside to this job is that, on average, you’ll only earn about $25 per hour. But as long as you can find a way to bill your time effectively, you can see this as a good opportunity to establish yourself as a freelance copywriter.
Summary
In this article, we discussed how to do copywriting online. We covered the steps you need to take to establish yourself as a freelance writer and the advantages and disadvantages of the role. We hope this was enlightening and that you now have a better understanding of what is entailed in becoming a copywriter.