Have you ever had an opportunity to write a commercial and thought to yourself, “This will be perfect for my blog.” But when you got the chance to put your spin on the text, you realized it was not quite what you had in mind. Not only that, but you were not entirely happy with the results and ended up having to rewrite big parts of the text. Let’s be honest, writing a commercial is not a cup of tea. Who has the time to do that when you are swamped with day-to-day activities?
So you end up reusing the same stock text with a few tweaks here and there. But what if I tell you there’s a better way?
If you’re looking to create content that will attract potential customers to your business, you’ve probably thought about producing copy for ads, website content, and so on. But have you ever considered using the copy you’ve already created for other purposes, like a brochure, catalog, or email campaign?
If you answered yes to any of those questions, you’re in luck because there’s a better way. Now is the right time to put your creative spin on existing content because the algorithms that drive online searches have made it easier for people to find products and services that match their needs. In addition, customers have more information at their fingertips than ever before. If you want to attract customers to your business, you need to provide the best possible experience, digital or tangible, through your copy.
The Perfect Fit
If you’re an experienced marketer who has already written commercial copy for other industries, you know the perfect fit when it comes to reusing that content to draw in customers. When you find a piece of content that perfectly matches the needs of your target audience, you have the perfect opportunity to rebrand it with your company’s message and make extra sales. There’s proof in the form of case studies that confirm the effectiveness of this approach.
For example, HubSpot Blogs conducted an analysis of over 500,000 pieces of content from around the web and discovered that companies that produce content for both digital and physical worlds stand to gain 45% more leads than those that only create physical content. Additionally, 41% of B2C companies surveyed said that they gained sales as a result of creating a content library.
More Than Meets The Eye
If you want to succeed in the 21st century, you need to understand that people now expect to get content when and where they want it, not only when an ad comes up on a screen.
With the growth of content curation, people are looking to discover new things and make better decisions about products and services. Research shows that when it comes to B2C consumers, the likelihood of them clicking on an ad and making a purchase rises by as much as 33% when the product featured in the ad is relevant and useful to them. Additionally, consumers want to support brands they feel passionate about. When targeting potential customers with a marketing campaign, consider the platform they are most likely to visit and act upon, whether that’s a website or mobile app.
Know Your Audience
Customers expect to see relevance when it comes to marketing, whether that’s an ad or a landing page. If you want to succeed in the world of content creation, you need to consider this fact. You can’t just throw any old content out there without knowing exactly who you are writing to and what you are offering. Consider the needs of different groups of people and create content that is useful to all of them.
For example, if you are an e-commerce store that specializes in selling ladies clothing, you might want to create a blog post about the best pieces of women’s fashion for the upcoming summer. If your target audience is mostly students, you might want to create a list of the most essential items for a new university student. If you want to attract software engineers to your company, consider creating a guide to the industry. You get the point.
More Than Meets The Eye
Just because your commercial copy is powerful and performs well when used for marketing does not mean that it has to be boring. Commercial copy is often times the backbone of a marketing campaign and can be as creative or fun as you want it to be. So long as it matches your target audience, you’re sure to succeed.