As a commercial copywriter, you will always need business cards to hand out to potential clients or prospective employees. Even if you do not sell your services directly to consumers, you will deal with clients who are, in fact, consumers. And because you work indirectly with companies, you will also need to design business cards for marketing and sales professionals within your organization.
It is, therefore, essential that you choose the right card design for the copywriting industry. If you want to stand out from the crowd, it is advisable to take some time to consider each part of your business card carefully.
The Materials Are Important
If you are looking for a subtle detail that will make a difference, consider the paper quality of your business card. Some copywriters prefer to use glossy paper for their cards while others prefer to use a semi-gloss or smooth paper. Although the choice is subtle, it makes a difference. A glossy or semi-gloss finish gives you the opportunity to add extra details to your card. For example, you can print your contact details in a contrasting color or texture to add a bit of personality to your card.
Other materials you can use to make your card unique are texture and type of ink. In some instances, you may want to use a textured card that will make a bold statement. And if you have the budget, you can choose to print your card in full color rather than the standard business-card color palette of black, white, and blue. The choice is all yours.
The Overall Design Is Important
Even if you have a wonderful idea for a card, if your drawing skills are lacking, then it will not make much difference. People will not be able to appreciate your unique talents if the sketch of your card does not match the final product. Before you start designing your card, set a goal to create a unique design that will make the card stand out. Remember that copywriting is an art and, therefore, has a unique design language. This language should be reflected in the design of your card so that it is not just another bland business card.
The Font Is Important
When designing your card, you need to decide whether you will use a serif or sans serif font for the text. Although people often do not consider fonts important, it is a crucial decision that will affect the overall look of your card. If you decide to go for a sans serif font, there are a number of excellent choices that you can use. However, if you decide for a serif font, then your choice is rather limited. But do not worry – with a little bit of research, you will find an ideal serif font for your card.
Color Is Important
Last but not least, we have the color of your card. Whether you decide for a colorful or a monochromatic design, your choice is all about you, but it is always advisable to go for a contrasting color. If you have a vivid imagination, you can choose any color you want as long as it is different from the ones commonly used for business cards. For example, you can use green ink for the text and an elegant gold for the background. The choice is all yours.
If you follow these tips, you will create a unique and memorable business card that will get you to stand out from the crowd. Do not hesitate to experiment with different textures, papers, and colors to ensure that your card does not get boring to look at. Ultimately, you want your card to represent your unique ability as a copywriter and to serve as a source of inspiration for others.