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Home » How to Describe Copywriting – Quick Tips to Improve Your Copy

How to Describe Copywriting – Quick Tips to Improve Your Copy

People buy from people they know, like, and trust. This golden rule applies to marketing too. If you want to grow your business, you need to ensure that your customers feel confident in their choices and inclined to purchase your products or services. With a bit of copywriting magic, you can make them feel like you’re friends who they trust and enjoy spending time with, even though you haven’t yet met in person.

What is copywriting, you ask?

Broadly speaking, copywriting is all of the written words you use to attract potential customers. The words you use to persuade and entertain your readers will often appear in your copy, but they don’t need to. Your copy can contain filler words too, so long as you use them effectively.

“Copywriting is the use of words or phrases (such as headlines, sub-heads, or body copy) to persuade readers to take some sort of action, whether it’s to buy a product, sign up for a service, or go to a website.” – Wikipedia

In a nutshell, copywriting is everything you need to know to write effective, engaging prose that will attract, retain, and delight your audience.

Find Your Niche

If you’re still wondering what copywriting is and why it’s important, take a step back and ask yourself: “What is my target audience, and how can I speak to them?” Start by brainstorming some of your favourite brands and products. What do they have in common? What makes them special? This is your niche. Once you know your niche, you can target the right audience and speak to them in the right way. You don’t want to write for the general public, as you’ll end up with diluted copy that doesn’t resonate strongly with your ideal customers. Think about what would attract your target audience to your content.

For example, if you’re a travel blogger, you might want to write about luxury hotels or destinations, as this is what your target audience will value the most. You wouldn’t want to write about budget or family-friendly destinations, as these don’t speak to your target audience.

Plan Your Content Strategy

After you’ve found your niche, you can start to map out the content strategy. Your strategy should include everything from what platforms you’ll use to reach your audience to the type of content you’ll create. There are plenty of tools to help you map out your content strategy, like Hootsuite’s Content planner. The planner will analyse your social media accounts and deliver content that builds on your existing platforms while also considering potential new platforms you may want to explore. A content strategist can help you make the right decision about which platforms to use and which ones to avoid.

As you develop your content strategy, you’ll need to think about what you want to achieve. What action do you want your audience to take? Are you trying to build trust? Drive traffic to your site? All of these are legitimate goals, but you need to know what you’re aiming for.

Identify The Main Points You Want To Make

When you start to write your content, it’s easy to get distracted by all the shiny objects in your field of vision. However, if you want to write effective copy, you need to zoom out and focus on what’s important to you. Before you start writing, make a list of the points you want to make. These are the things you’ll emphasize in your content. Some of your points may be more important than others. You might want to write a list of the most important points first, and then work your way down it. This will help you focus and ensure that all your content supports your overarching strategy.

Use The Right Words

In the previous section, we discussed how you find your niche and the importance of the content strategy. The second part of writing effective copy is using the right words. A lot of copywriters will tell you that the wrong words are the ones that hurt you, not help you. This is true, but it takes a lot of experience to know when you’ve said something unintentionally hurtful and when you’ve actually said something helpful. One of the best pieces of advise I can give you is this: take your time. Don’t rush into writing. When you do rush into writing, you’ll produce sloppy, unprofessional copy that doesn’t flow well.

The more you put into it, the more you’ll get out of it. Never, ever, ever, under any circumstance, should you put yourself in a hurry to write. Take the time you need to take, and don’t be afraid to go over your material a few times. This is a common error among first-time copywriters. Once you’ve gotten used to the idea of taking your time, you’ll see the benefits of it everywhere. Better quality, more polished copy that actually works hard to persuade your audience.

Avoid Plagiarism

This is a huge one. Plagiarism is the use of someone else’s work (usually without giving credit) and presenting it as your own. It’s a common mistake for first-time writers to simply copy someone else’s work and try to pass it off as their own. This is a quick way to lose your credibility and ruin your reputation as a writer. Stay away from plagiarism. It’s not acceptable to steal someone else’s work and pass it off as your own. You’ll need to find the original source of the material if you are ever questioned about it.

It’s also important to know where to find the original source of material too. If you don’t know where to look, you’ll never be able to properly attribute the source of the material you’ve used. The internet makes it incredibly easy to copy someone else’s work and present it as your own. For this reason, we strongly advise against anyone starting a business blog or website if they don’t have a good grasp of how to write and structure an effective SEO meta description.

Build Your Pitch

In our last few minutes, we’ll discuss how to build your pitch. Your pitch is a one- or two-sentence description of your product or service that will appear in your header or footer. Your pitch is an important tool to have, as it will appear alongside your other marketing material (such as your website, social media accounts, and ads). So, it needs to be concise, easy to understand, and compelling. Think of a time when you were asked about your product and you had to give someone a quick, one-sentence pith explanation of what your product is and does. That’s your pitch.

The Final Steps

Now that you’ve got the basics down, it’s time to tie it all together. After you’ve written your content, edited it, and structured it, the last step is to market it. This is where you’ll put all of your efforts into using the right words to attract the right audience and convince them to take some sort of action. Don’t worry; this is where the fun begins. The next step is to make sure you follow up with the right people. If you’d like, you can create a spreadsheet with all of the contacts you’ve made and their social media handles. Then, it’s a matter of pitching your content to the right people. To get started, visit our “Get Inspired” section for articles, blogs, and videos curated from our blog. Or, for the best in industry articles and how-to guides, be sure to check out our “Resource Center” section.