You’ve drafted your business plan and now what? Now you need to write the copy for your website, social media posts, and other offline marketing materials. You might be overwhelmed because it seems like there’s a lot to write! Don’t worry, we’re here to help.
This article is going to walk you through the process of creating marketing material for your business, including your website. We’ll cover everything from the very first line of text to structuring your content and using the right tone of voice. By the time you’re done, you’ll have a beautiful piece of text that’s guaranteed to get results.
Get To The Point
Your website is one of the most important tools in your marketing arsenal, so you might as well get to work on it right away. Make sure you have a business website that’s up to date with the digital world. Remember, potential clients are researching your product or service before they even bother to look at your website. For this reason, you need to make sure that the content on your website is concise, easy to understand, and most importantly, compelling.
To get started, log into your WordPress dashboard and click on the ‘Get Started’ button. This will take you to the homepage of your website. On the right sidebar, you’ll see the main menu, which contains your different categories and blog posts. Your first step is to click on the ‘Writing’ category and scroll down to find a number of blog posts that you can use for inspiration.
Structure Your Content
Every piece of content you create has a structure that you need to follow. In other words, you need to ensure that each piece of content is comprised of a certain number of sentences, paragraphs, and other content units. If you don’t know where to start, simply cut down a few of your favorite blog posts and use those as a blueprint to build your own.
Find Your Niche
To truly stand out from the crowd, you’ll need to find your niche. In other words, you’ll need to discover a small community of people who are already interested in your product or service and are looking for content that is related to it. For example, if you are an entrepreneur running a business blog, you might want to explore the theme of self-employment.
Brainstorm Ideas
When you have a clear idea of your niche, you can move on to the next step and brainstorm ideas for your blog post. It’s important to note that when you brainstorm, you’re not limited to coming up with ideas for blog posts, but you can also brainstorm ideas for social media posts, email marketing campaigns, and more. Once you’ve finished brainstorming, you can start putting your ideas into a rough draft.
Organize Your Ideas By Theme
Even though you have a broad overview of the kinds of content you’ll need to create, it’s essential to break down the content by theme. This way, you can ensure you have something to write about each time you sit down to draft. Let’s say, for example, that you’ve identified two key themes that you’ll need to cover: digital marketing and sales. Your first task is to brainstorm blog posts that are relevant to each theme. As you create blog posts for your business, you’ll want to maintain a theme to keep your writing fresh and interesting.
Cut Out The Nonsense
Now that you have a clear idea of the types of content you’ll need to create, it’s time to cut out the fluff. You’ve got a business to run, so it’s important to ensure that each article you write is as lean as possible. One way to help reduce redundancy is to rewrite the article. For example, if you’ve written that your product is the best thing since sliced bread and it genuinely is, there’s no need to rephrase it. However, if you’re not sure whether or not your product is any good, you might want to reconsider whether or not you should be advertising it. Instead, you could start a blog to tell your clients what you’ve discovered about your product.
Check For Grammatical Errors
Unless you’re a skilled wordsmith, spelling errors and grammatical errors can make a piece of text hard to understand. For this reason, it’s important to run your content through a spelling and grammar checker to ensure it’s error-free. Unfortunately, spelling and grammar checking software can be pretty pricey, so it’s important to have a decent vocabulary and avoid jargon. Ultimately, you’ll be creating marketing content for a business, so you might as well do it right.
Create A Table Of Content
As you start to draft your content, it’s important to keep track of what you’ve written. To do this, create a table of content, which is simply a list of all the blog posts you’ve written. Ideally, you’ll want to keep this list somewhere easily accessible so that you can return to it when you need inspiration.
Use Keywords
If you’ve ever been told that your content is somewhat unsearchable, you’ve got some bad news to take in. The good news is, there are tools available to make content easier to find. If you go to Google and enter your keywords into the search bar, you’ll see a lot of relevant results pop up. For this reason, it’s important to use keywords in your content. Ideally, you’ll want to build a keyword list of some of the most popular and relevant terms associated with your product or service. If you can get ahold of some of your favorite SEO (search engine optimization) experts, they can help you build a keyword list that is specific to your niche. Once you have your keyword list, it’s time to start using them in your content. When you do this, you’ll find that your content starts ranking well in the search engines, which can lead to more people finding your content and gaining interest in what you have to say.
Include More Than One Form Of Media
While we’re on the subject of SEO (search engine optimization), let’s address another important point regarding content creation. As you’ve probably guessed, content that is designed to attract and retain customers is often considered to be “content marketing.” Well, thanks to the rise of the content creator, the content marketer, and even the social media marketer, content can now take many forms. In other words, not every piece of content has to be made only for traditional websites and social media.
For example, if you have a product that is both useful and pretty cool, you might want to consider creating an instructional how-to video or an elaborate podcast series about your product.
Find The Right Problogger
If you’ve decided to take the plunge and establish a blog for your business, the next step is to draft a problogger. The ideal problogger is one who is known for creating content that is both educational and engaging. In other words, they should be able to engage with their audience and provide them with valuable information while also being entertaining.
Get Some Feedback
Even though you’ve got a business to run, it’s still good to get some feedback. For this reason, it’s a great idea to send your content to a few trusted friends and colleagues who you know will give you objective feedback. Their feedback will help you cut down on any errors and allow you to build on what you’ve begun.
Publish Your Content
When you’re ready to publish your content, you simply click on the ‘Publish’ button on your WordPress dashboard. This will initiate the publication process. Depending on the terms of your contract, you might need to wait a short while for content to be published.
Once your content is published, you can share it with your audience on social media and other websites. To keep your content fresh, it’s important to tweet articles that are relevant to your niche and the types of people you’re trying to attract. In other words, don’t just copy and paste the content from your website to social media. Use keywords in your tweets and try to include a few different sources to ensure that you’re not just regurgitating information. In the end, having a business blog that is regularly updated and includes valuable information is a great way to build an audience, establish credibility, and grow your business.