If you’re looking for a way to showcase your copywriting abilities, then you’ve come to the right place. In this article, we’ll walk you through the steps to create an online copywriting portfolio that will convince potential clients that you’re capable of turning their boring copy into engaging, on-topic material.
Pick A Niche
When it comes to online copywriting portfolios, it’s essential that you pick a niche that you’re an expert in. If you don’t have any experience in a particular subject area, then it’s risky to try and claim expertise by putting your portfolio online. Your potential clients will not only judge you by the content you produce, but they’ll also look at your portfolio to see if you’re the right fit for their project. If you’re worried that your existing knowledge base doesn’t fit a specific niche, then consider starting a blog around a more general topic, such as marketing or advertising.
Your choice of topic will also affect the kind of content you’ll produce for your portfolio. If you’re an expert in SEO, for example, then you might want to consider producing content for an SEO-related blog. The more specific your content is, the more effective it will be when applied to a specific niche.
Find Your Inner Voice
When it comes to writing, some people are naturally good at it; they just have a talent for communicating in the written word. For the rest of us, it can be a struggle to find our voice and express ourselves in the right way. In order to produce high-quality content for your online portfolio, you’ll need to find your inner voice and use it to communicate with the reader. This means, instead of using jargon and acronyms, that you write in plain English, avoiding flowery language and long sentences. Your voice will guide you in choosing words, as well as how you arrange them on the page. In general, the voice of your writing will match your qualifications and experience; if you’re not sure how to find your voice, then you might want to consider getting some coaching.
Produce In-Depth Content
When creating your online portfolio, you want to produce detailed content that will not only showcase your work but also provide the reader with the information they need to understand and apply your content. This doesn’t mean that you have to write a book to achieve this; it just means that you should consider producing longer articles for your website. One advantage of writing longer articles is that it allows you to cover more specific topics in-depth. If you’re writing for an SEO client, for example, then you might want to consider writing an in-depth guide on, say, SEO best practices. Using longer words and introducing new concepts to an easily digestible format can help more people understand your work. The key is to make sure that your in-depth content is relevant, interesting, and packed with valuable information.
Curate Thoroughly
When creating your online copywriting portfolio, you want to make sure that the content you produce is of the highest quality. This means that you need to go through multiple drafts, changing things such as grammar, spelling, and layout, until you’ve got something that’s polished and complete. The better the content you produce, the more likely you are to get hired for high-quality projects. You also want to be sure that your content is thorough and well-researched, with proper references and facts. If you want to write a comprehensive guide on SEO, then make sure you cite all of your sources, including those that are not easily available online. The more you put in, the more you’ll get back. That’s a common saying but it’s more relevant than ever when speaking of a quality online copywriting portfolio.
Gather Influential Blogs
In addition to creating an authoritative website or blog that will showcase your work, you can also use this medium to gain prominence. One great way to do this is to create or contribute to popular blogs in your niche. By doing so, you’ll have the opportunity to showcase your work to a much larger audience. You can also use the blog platform to establish yourself as an industry thought leader in your niche. Doing so can put you in good stead for the future, especially if you continue to build up high levels of engagement on your blog. In fact, many large employers, such as Google and Amazon, value highly the content produced by their employees, especially if they can show that they were influenced by this content while developing new products or features.
Don’t Forget The About Page
Even though you might have an awesome web page with all of the above, don’t forget about the about page. This is a small bio page that will accompany your main website content, giving potential clients more information about you. Having a separate about page can be useful if you’re looking for a way to explain the purpose of your site, or highlight your expertise. It can also be a place to briefly introduce yourself and your work, as well as the people you collaborate with. If you want to write a comprehensive guide on, say, SEO, then consider creating an about page that explains your background in search engine optimization and how you will deliver results for your clients.
If you want to create an online copywriting portfolio that will garner the interest of potential clients, then consider all of the above. Find your niche, dive into it, and start writing. Once you’ve got a good flow going, you can start adding more content, which will make your site more authoritative and relevant to your target audience. Don’t forget about the about page, and if you want to be taken seriously as a competent writer, then don’t hesitate to put in the extra effort required to create an in-depth article packed with relevant information. If writing is a struggle for you, then consider getting some help, because the more you put in, the more you’ll get back. Good luck out there.