A copywriting career can be incredibly rewarding, but it can also be a fairly competitive field. There’s a lot of competition for limited jobs, and if you want to make sure that you stand out from the crowd, you need to have a solid portfolio to back up your work. This blog post will give you an idea of how to build your copywriting portfolio.
The Mature Approach
If you’re just diving into copywriting, it can be tempting to just go for the quick and dirty approach to build your portfolio. You may want to skip the technical writing stage and go straight for the quick and dirty articles that you can throw together in no time at all.
While it’s great to have a portfolio that’s a mixture of both, there’s more than one way to achieve excellence. Technical writing is a fantastic skill to have, and it will make you better suited for any kind of copywriting role that you may encounter. If you want to make sure that you stand out from the crowd, build a portfolio that’s as comprehensive and mature as possible. This will indicate to potential clients that not only do you have the skillset but also that you’ve proven yourself to be a dedicated professional. It will, therefore, make you that bit more appealing as a candidate.
What Makes a Good Copywriting Portfolio?
A good copywriting portfolio should always stand out as being comprehensive, well-written, and, most importantly, relevant to the industry that you’re aiming for. If your work is lacking in any of these areas, it won’t do you any favors with potential employers. You should also strive to vary the kind of writing that you include in your portfolio. It would be wise to include both creative and analytical writing. Creative writing can be immensely rewarding to produce, and it can also be a great way to grow as a writer. Analytical writing is a fantastic tool for validating your creative writing. It will help you prove your point and add depth to your work. Finally, make sure that you include both print and digital media in your portfolio. Although traditional print media is still the best way to reach a large audience, make sure that you also include your blogging in your portfolio in order to establish yourself as an expert in the field.
Whether you’ve been writing for a while or you’re just beginning, a good copywriting portfolio can help you gain confidence as a writer and establish yourself as an expert in your industry. With so much competition, it’s essential that you stand out from the crowd and make sure that your potential future employers know exactly what you can offer. Use the above tips to build your copywriting portfolio, and remember to vary your approach. You may also want to consider pursuing a master’s degree in copywriting if you want to make sure that you’re up to date with the latest trends and techniques in the industry.