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How to Build a Six-Figure Copywriting Business?

If you’re reading this, I assume that you’re either (a) interested in becoming a freelance copywriter or (b) are a freelances copywriter and want to know how to grow your business. Maybe you’re even wondering if now is the right time to quit your day job?

I know what you’re thinking. There are a lot of different challenges and considerations that go into running a successful copywriting business. It’s not like it’s easy money, right? You’ve got to hustle to make it happen. Right?

Well, yes. But, as a copywriter, you have all the inspiration you need to succeed right in front of you. All you need to do is put into practice what you learn.

Let’s get to it. Below, you’ll discover how to build a $60,000+ per month copywriting business in the least amount of time possible. So you can start creating the lifestyle you deserve today.

Set A Goal

To build a lucrative copywriting business, you need to set a goal. This is the number you should shoot for. Figure out how much you need to charge to make $60,000+ per month. This is your starting point. From here, you can develop a pricing schedule and determine how you’ll manage your business financials.

If you’re wondering how you’ll accomplish this lucrative goal, there’s only one sure-fire way: by consistently churning out high-quality content that will attract and retain clients. When you do, you’ll quickly find yourself climbing the ranks of the best copywriters in your area.

Develop A Plan

Once you’ve set your goal, you need to lay the foundation for your business. The first step is to develop a plan. A solid plan will help you stay focused and on track to meet your goals. You can’t be scattered all over the place, thinking about one thing and then another. To get the most from your plan, you must be laser-focus on one thing at a time. This is why you need to set a time-table for yourself to follow.

Identify Your Niche & Become An Expert

When you establish your plan, you’ll want to take the time to identify your niche. If you’re not sure what your niche is, ask yourself a series of questions to figure it out. Once you know your niche, you’ll have the opportunity to specialize in content that will be more suitable for your target audience.

For example, if you identify yourself as a technology/software expert, you could specialize in blog articles on related topics such as mobile phones or tablet computers. These are all areas that you could write about and become an expert in. If you can, take the time to develop a blog around this topic that you can use to build your audience.

Once you’ve established yourself as an expert in your chosen niche, it’s time to move on to the next step.

Build Your Audience

The next step in building a lucrative copywriting business is to build your audience. To do this, you need to utilize the various platforms available to you. Below, you’ll discover how to do this.

Find Your Ideal Clients

When you have a clear plan and are operating within a time-table, it’s easy to focus on the next step: finding your ideal clients. To find your ideal clients, you can use a number of methods, but none of them are particularly complex. You can start by using your plan to find the top-performing agencies in your area. Then, you can contact the people behind those agencies to see if they’re looking for new content writers.

Once you have a list of agencies that you think might be a good fit, take the time to call each one of them and pitch your services. The key to getting quotes is to be as specific as possible. For example, if you’re a pharmaceutical copywriter, you might want to pitch yourself as a pharmaceutical copywriter. Stating that you’re a general copywriter might not get you very far. Be specific.

Create A Testimonial Culture

When you’ve created a successful testimonial culture, you’re well on your way to becoming an expert in your chosen niche. To create a successful testimonial culture, you need to do the following:

  • Create a social media account for yourself (such as Twitter or LinkedIn)
  • Post regularly on social media (at least three to four times per week)
  • Respond to customers on social media (within 24 hours of receiving a message)
  • Encourage customers to share their experience on social media (e.g., ‘I love what you’ve done with [product name]! Share your experience with others so they can learn too.’)
  • Monitor social media for positive mentions of your company (and respond with a tweet or Facebook message)
  • Get at least two testimonials from complete strangers (this will help build your credibility)
  • Establish a review website for your product (e.g., Review My Project for legal research) 
  • Make sure the reviews are from a variety of sources 
  • Respond to the reviews (positive or negative) in a timely manner
  • Create a buzz about your business on social media by participating in relevant forums or chats (e.g., Reddit, Quora)

Once you’ve created a successful testimonial culture, it’s time to move on to the final step.

Manage Your Finances

Finally, you need to take the time to manage your finances. As a freelancer, you’ll have to create a business bank account. Then, you can deposit into this account the fees you collect from your clients. You should track your spending (using a tool like Harvest) and ensure that you’re not overextending yourself. This is especially important if you’re using high-risk lending platforms like credit cards or loans (to buy expensive equipment or hire more people).

You can use a tool like Xero to easily keep track of your finances. Xero provides a wealth of professional services at an inexpensive price. So, even if you’re on a tight budget, you shouldn’t have a hard time managing your finances when you use Xero.

Why should you use Xero? Well, it has a very user-friendly interface. You can also integrate your bank and credit card accounts on Xero. This makes it very easy to see where your funds are going. You can even set up automated payments from your credit card to Xero. So, unless you want to spend a fortune, managing your finances through Xero is the way to go.

Final Takeaway

In conclusion, building a successful copywriting business doesn’t have to be hard. You just need to take the time to put the steps into place. With a little bit of luck and a lot of hard work, you can easily build a lucrative copywriting business and live the life you deserve.