You’re passionate about words—the kind that inspire stories, copy, and marketing campaigns. And you know what? So are we. That’s why every month we showcase some of the most exciting copywriting jobs from around the world. We’ll introduce you to some of the best writers, and you can learn a thing or two from them.
Whether you’re just breaking into the industry or already have some experience under your belt, these roles offer a unique opportunity to learn from the best. Keep reading for information on applying for copywriting jobs.
The Roles
The roles listed below aren’t restricted to a particular industry or role title. Some of these positions are a great fit for an ambitious, self-starters who are passionate about words. Others require a more practical skill set, such as copy editing or proofreading. A few of the roles even require a specific knowledge of copywriting software, like HubSpot or WordPress. With the right skills and tools, you can find a role that suits you.
Copy Editor
If you’re a fast typer who loves to hunt down spelling errors and catch redundancies, then you might be a good fit for a copy editing role. Most companies don’t have the time to send their work to a copyeditor, so they hire freelancers to go through their work and edit it. Although this might not be the most convenient option for the company, it’s often the only one they have.
You’ll be checking submissions for spelling errors, factual accuracy, and word repetition. You’ll also be taking the initiative to suggest changes and alternatives to the writer as needed. Think of an article you’ve read and thought “That’s really well-written!” but then you notice a few grammatical errors. You know what? You can’t give the author perfect English a 20 because you think it might be intimidating to future readers. Sometimes, perfectionism can act as a major hindrance to productivity.
Content Strategist
If you have experience in digital marketing, SEO, or content strategy, you might be a great fit for a content strategist role. What is content strategy, and why is it important? Think of content strategy as the process of compiling content (blog posts, web pages, product descriptions, etc.) for the purpose of disseminating it to an intended audience.
The point of content strategy is to determine the target audience and distribution channels for your content. Once you’ve done that, you can develop content pieces that will resonate with your target audience. Content strategists work with content creators to generate, coordinate, and evaluate content for the purposes of increasing brand awareness, engagement, and sales.
Traditional content strategists might create content for various platforms, like blogs and social media channels. A content strategist for an e-commerce company might, for example, write product descriptions, monitor social media for mentions and engagement, and create blog posts to grow the company’s presence and authority in the space.
Marketing Coordinator
If you’re a fast typer who loves to hunt down spelling errors and catch redundancies, then you might be a good fit for a marketing coordinator role. Most companies don’t have the time to send their work to a copyeditor, so they hire freelancers to go through their work and edit it. Although this might not be the most convenient option for the company, it’s often the only one they have.
You’ll be responsible for planning and overseeing the creation of marketing and sales materials, like advertising and marketing collateral (business cards, email marketing, etc.). You’ll also be taking the initiative to suggest changes and alternatives to the writer as needed. Think of an advertisement you’ve seen and thought “That’s really well-made!” but then you notice a few spelling errors. You know what? You can’t give the advertiser perfect English a 20 because you think it might be intimidating to future customers. Sometimes, perfectionism can act as a major hindrance to productivity.
As a marketing coordinator, you’ll be responsible for creating material to promote the company and its products, as well as acting as the company’s point person for marketing-related matters. You’ll research competitive analysis, analyze consumer trends, and design marketing materials (e.g., websites, social media posts, etc.).
Marketing coordinators must have a thorough knowledge of the most recent marketing methods and technologies. Familiarity with cutting edge marketing platforms, like HubSpot or Marketo, is a must.
Editorial Assistant
If you’re a fast typer who loves to hunt down spelling errors and catch redundancies, then you might be a good fit for an editorial assistant role. Most companies don’t have the time to send their work to a copyeditor, so they hire freelancers to go through their work and edit it. Although this might not be the most convenient option for the company, it’s often the only one they have.
You’ll be responsible for assisting the writer with the research and drafting of articles. Depending on the size of the company, you might also be responsible for editing or fact checking content created by other writers. You’ll be assigned specific tasks such as researching a particular topic or assisting with the layout of a publication. You’ll need to be a fast typer who loves to hunt down spelling errors and catch redundancies. Finally, you’ll be expected to read, understand, and approve content before it’s published. Think of an article you’ve read and thought “That’s really well-written!” but then you notice a few grammatical errors. You know what? You can’t give the author perfect English a 20 because you think it might be intimidating to future readers. Sometimes, perfectionism can act as a major hindrance to productivity.
As an editorial assistant, you’ll be responsible for assisting the writer with the research and drafting of articles for publication. Depending on the size of the company, you might also be responsible for editing or fact checking content created by other writers. You’ll need to be a fast typer who loves to hunt down spelling errors and catch redundancies. Finally, you’ll be expected to read, understand, and approve content before it’s published. Think of an article you’ve read and thought “That’s really well-written!” but then you notice a few grammatical errors. You know what? You can’t give the author perfect English a 20 because you think it might be intimidating to future readers. Sometimes, perfectionism can act as a major hindrance to productivity.
Product Manager
If you have experience in product management, you might be a great fit for a product manager role. What is product management, and why is it important? Think of product management as the process of defining, designing, and coordinating the creation of new products or features for existing products (e.g., phones, tablets, laptops, etc.).
The point of product management is to identify the needs of your customers and develop new products and features to meet those needs. You’ll do this by taking into account a variety of external and internal factors, like research, market trends, competitive analysis, and usability testing.
Product managers work with engineers, designers, and other staff to bring their expertise to bear on new product development. They’re also responsible for getting the word out about the products they work on. For example, a mobile device product manager might research the most effective marketing strategies and platforms, create press kits, and schedule interviews and features stories.
Product managers need to have a good understanding of technical details, like the difference between an HDTV and a Plasma TV, or the difference between a Snapdragon 650 and a Snapdragon 820. They should also be able to provide customers with the information they need to decide whether or not to purchase the product in question. Finally, a good product manager should be able to listen to and understand how customers— not designers, marketers, or salespeople— feel about the product or service.
Whether you’re just breaking into the industry or already have some experience under your belt, these roles offer a unique opportunity to learn from the best. Keep reading for information on applying for copywriting jobs.