A new year has begun, which means it’s time to set new blogging goals and determine how you’ll fare in the first year of the next generation of blogging.
One of the most important things you need to do to succeed as a blogger is to find your voice and establish yourself as an authoritative source on your chosen topic. To do this you’ll need to put in the necessary time and effort to learn how to write engaging copy for your audience.
While you’re busy working on perfecting your blog’s content, you might wonder how often you should be writing new pieces. Will a weekly post suffice to keep your audience interested, or should you strive for a publication schedule more in line with a traditional print magazine?
There are multiple advantages to posting frequently. A well-written, researched article that is well-structured and delivered with an engaging personality will draw readers in and keep them coming back for more. It might also encourage others to cite you as an authoritative source on your topic. So in this article we’ll explore the various upsides of a frequent publication schedule for your blog.
Attracting An Audience
One of the primary reasons why you should post frequently is to attract an audience. A frequent stream of content provides frequent opportunities to interact with your audience and engage with them on a regular basis. This is why having a podcast, where you can engage with your listeners through a series of interviews or through a live stream, is ideal.
Establishing an authoritative voice on your chosen topic will naturally attract an audience, but frequent publishing will exponentially increase your chances of attracting top-notch readers. When someone comes across your content, particularly if it’s been featured in a reputable source like the New York Times or the Wall Street Journal, they’ll naturally turn to you as the go-to source for information on your topic. When many more people are looking to you to provide them with the latest news on your topic, it will draw even more attention to your blog. Your existing audience will be more likely to engage with you through social media platforms like Twitter or Facebook, and people outside your current audience will come across your content when searching for authoritative blogs on your topic.
By regularly posting informative and engaging content, you’re guaranteed to attract and retain an audience. If you want to be taken seriously as an authoritative source on your chosen topic, you’ll need to prove to your audience that you’re worth listening to by frequently publishing new content.
Boosting SEO
One of the most important and effective ways to get more readers to your blog is through search engine optimization (SEO). SEO is all about getting your blog’s content to show up when potential readers search for a topic containing your blog’s name. So if you want to succeed as a blogger, you’ll need to make sure that your blog’s content ranks highly in search engine results when someone searches for your chosen topic.
By publishing frequently, you’re sure to see an increase in organic traffic from search engines. The more content you have, the more chances you have of having your content rank highly in search engine results. There are a number of free tools like Google Analytics that can help you track the SEO effectiveness of your content. For example, if you notice that a particular piece of content is performing exceptionally well in terms of clicks and traffic, you’ll know that it’s doing its job. You’ll be able to track this content down in Google Analytics, and see exactly how much attention it’s receiving. This will help you determine whether or not you should continue to post this content on a regular basis.
Bringing In Revenue
Another important factor to consider when deciding how often you should be posting is the amount of money you’ll be able to bring in with each piece of content. If you want to truly succeed as a blogger, you’ll need to find ways to monetize your blog. It might be through affiliate marketing, where you’ll earn a commission for any product you promote throughout your blog. It might also be through a combination of both methods, where you’ll earn money through affiliate marketing for products that are highlighted within your blog content.
The amount of money you’ll be able to make through these monetization methods will depend on a number of factors, including how frequently you post. The more you publish, the more opportunities you have for monetizing your blog. It’s important to note that while you’re busy finding ways to monetize your blog, you’re also free to continue posting as frequently as you want. If you can find a way to make money from a single piece of content, even if it’s just a few dollars, it’s well worth it.
Building A Brand
A well-written, authoritative blog with a large following is sure to draw interest from brand managers and marketers. If you want to be taken seriously by these individuals, you’ll need to prove to them that you’re the go-to source for your chosen topic. One way to do this is through content creation. Ideally, you’ll want to create a brand voice that is unique to you and that will make your content easily identifiable by the people reading it. The more you publish, the more opportunities you have for establishing your blog as the definitive source on your chosen topic.
In addition to establishing your blog as an authoritative source on your chosen topic, you’ll also want to become known for being well-versed in that topic. When others come across your content, particularly if it’s been featured in a reputable source like the New York Times or the Wall Street Journal, they’ll naturally turn to you as the go-to source for information on your topic. By establishing yourself as an authoritative source on your chosen topic, you’ll naturally draw interest from brand managers and marketers, who might want to partner with you or work with you on a campaign for their clients.
If you want to truly succeed as a blogger, you’ll need to put in the necessary time and effort to learn how to write engaging content for your audience. While you’re busy working on perfecting your blog, you might wonder how often you should be writing new pieces. Will a weekly post suffice to keep your audience interested, or should you strive for a publication schedule more in line with a traditional print magazine?