If you’ve got a solid grasp on the power of words and can string them together in the right way, then you can become a copywriter for pretty much any business or blog.
The average freelance copywriter’s hourly rate is typically $20 to $30. So if you’re looking to break into copywriting and you need some inspiration on how much to charge, then check out these examples.
The Multi-Billion Dollar Industry
Some of the world’s biggest and most well-known brands, companies, and individuals are worth hundreds of millions, if not billions, of dollars. And they use copywriters.
Consider the case of American Express. The company’s annual revenue is around $15 billion, and it pays for business copywriters to come up with marketing and sales copy for its products.
Even high-end fashion houses, some of the most powerful and recognizable brands in the world, have their own in-house copywriting teams. They will work with freelance copywriters but will want to ensure that their in-house team is always available for the most important projects.
Marketing & Advertising Specialties
With so much competition in today’s digital world, more and more businesses are looking to cut costs and boost profits by using in-house marketing and advertising specialists instead of hiring freelance copywriters.
If you can prove to them that you can write top-notch ads that will make them more conversions and less complaints, then they’ll pay you pretty well for it. Many of these specialists work on commission, so they’ll be able to offer you some very attractive hourly rates.
Small Business & Blogging Specialties
Now, with so much competition in today’s world of digital marketing, even the smallest businesses and blogging platforms can’t afford not to have an ad platform or a marketing campaign.
If you can write engaging, original content that boosts their sales, then you can become a sought-after freelance copywriter for small businesses and online blogs.
In fact, many of the biggest names in tech and business frequently turn to freelance writers to help them churn out marketing material, product descriptions, and more. The more tech-savvy and/or business-minded you are, the more you’ll be able to take on.
Why Should You Work for Small Businesses & Blogging Platforms?
There are several benefits to working for smaller businesses and blogging platforms, not the least of which is the opportunity to gain experience and prove yourself to be a capable writer.
Small businesses and platforms often prefer to keep their in-house marketing teams to ensure that they have a full-time resource available to support their marketing projects. This means that instead of having to go through several freelancers to get the job done, you’ll get to work with one or two people to help you craft the perfect marketing text.
Freelance writers for small businesses and blogging platforms tend to be in high demand, and the benefits of working for an established brand may mean that you can’t easily find work elsewhere.
Gaining Experience
Even those who are new to the field can quickly learn the ropes if they work for a reputable company. And let’s be honest, no one gets into this line of work unless they want to learn as they go along.
Working for smaller businesses and blogging platforms gives you the opportunity to build up your portfolio and gain experience quickly. You may start off doing copy work for small blogs where you can gain experience and prove yourself before moving onto something bigger.
If you’ve got a deep interest in marketing and advertising, then you ought to be able to find work in a niche market where you can build up your experience quickly and land a paid job easily.
Opportunity To Be Selective About Your Work
If you’ve got your heart set on becoming a professional copywriter, then it’s a good idea to look for work that you can do remotely.
With so much competition in today’s digital world, many businesses and brands will prefer to work with freelancers who can do some of their work from home. This means that you’ll get to pick and choose which projects you work on and can leave the rest for other freelancers.
More Stability
With so much uncertainty in today’s world, employers have woken up to the fact that hiring contract writers to churn out marketing material is a quick and easy way to ensure a more stable flow of income.
If you’re looking for employment security, then it’s a good idea to consider working for smaller businesses and blogging platforms where you can feel more comfortable knowing that you don’t have to worry about getting fired due to declining sales or poor performance.
Competency Based Compensation
Competency-based compensation, also known as objective-based compensation, measures how well you performed in comparison to a predetermined set of criteria. This type of compensation can be used where you’re paid according to how many online searches you generate, how many leads you convert into customers, or how many press articles you publish.
With objective-based compensation, you’re paid for your performance, not your hours, and this can be a great way to encourage productivity. When you’re performing well, you’ll quickly start to see results, and this will boost your morale. On the other hand, if you’re slacking off, then you’ll soon start to feel the effects, and this can turn things around in a hurry.
Final Takeaway
Working for smaller businesses and blogging platforms is a great way to gain experience and prove your worth as a freelance copywriter. If you’re passionate about marketing and advertising, then this is a field that should interest you. Just be sure to do your homework before committing to anything as there are several pitfalls that you need to avoid. And if you’re looking for employment security, then consider working for a smaller business or blogging platform as there are several job opportunities in this line of work where you can feel comfortable knowing that you don’t have to worry about getting laid off due to lack of demand or slow sales.