You’ve been dreaming of this day for as long as you can remember. Finally, you’re going to sit down and put your thoughts into words, and you’re going to write a sales email that will convince your prospective customers to purchase your product or service.
But then, the waiting is over, and you have to quickly figure out how much you should charge for sending out an email. There’s a wide array of email copywriting prices from which to choose, but you’ll have to make the decision yourself. Consider the following variables before you settle on a number:
Cost to Develop the Content
The first and most crucial variable to consider is the cost to develop the content for your sales email. This is the price you pay for high-quality, engaging copy that will compel your audience to take the desired action. Remember: you’re paying for marketing prowess, so you might as well get your money’s worth. You have two options here: you can create the content yourself, or you can hire an expert to do it for you.
Length of the Essay
The next variable to consider is the length of the essay. You need to write a concise yet compelling sales email that will encourage your readers to take the desired action. It would be best to write a short pitch followed by a long, engaging piece, or perhaps write a short piece and entice the reader to open your website or download your app in order to gain more information. The key is to keep the readers engaged and interested throughout the email marketing campaign. Therefore, you might prefer to write a longer piece but ensure that each part is concise and to the point.
Marketing Campaign
The third and final variable to consider is the marketing campaign. You can’t write a powerful sales email if you don’t have the support of a solid marketing team. They will help you identify the target audience and devise the strategy to reach them. You need to consider whether you’re sending out one email to all your customers, or if you’re segmenting your list based on interests or behaviors. You can use a tool like HubSpot to plan your email marketing campaign and track the open rates, click-throughs, and other metrics.
Subject Lines
The subject lines of your email messages influence your open rates and determine whether your emails will be deemed as spam or go straight to the inbox. You need to consider the strength of the subject line when choosing your price. It needs to be powerful enough to draw interest but not so exclusive that it appears contrived or forced. As a general rule of thumb, try for a subject line that is between two and six words in length. Remember: short and sweet!
Personal
Whether you use an autoresponder service or write the email yourself, you need to keep the reader’s interest consistently. You can do this by including personal touches like first names or last names, or you can use props like a photo of yourself or your team to add some credibility to your pitch. Include information about why you’re writing and what you hope to achieve. You may even want to write a short bio about yourself.
Now that you have a good understanding of how much buyers should pay for sending out an email, you can craft your perfect pitch and begin to work on increasing your sales. Don’t forget to charge for what you produce, and charge fairly for a professionally written piece. You can also use email templates and software to save time and ensure consistency throughout your email marketing campaign. Don’t hesitate to experiment with different price points and subject lines to find what works best for your target audience.