When you are first starting a business, the one thing you need is a good copywriter to get your message across to your customers. If you are reading this, then you are either already in the process of hiring a copywriter, or you are about to embark on this journey. In either case, this article is for you.
When it comes to copywriting, many people think that words matter only in writing. However, the use of words in the right way can make a difference in people’s minds. For example, when you call a product something that is not in line with conventional thinking, you increase the chance of the product being accepted by the target audience. In simpler terms, your words can make or break your product. This is where a copywriter comes in. A copywriter’s job is to take an idea and turn it into a piece of compelling words that will make your product stand out among competitors.
The Need For Copywriters
According to the 2018 edition of the The L.A. Times DealBook, there are about 377.5 million Americans between the ages of 18 and 64. Of those, only about 125.8 million are engaged in the buying of products and services. Furthermore, about 59% of millennials are regularly exposed to advertising, yet only about 38% of millennials consider themselves to be extremely influenced by advertising. This leaves about 23.7 million millennials who consider themselves to be somewhat influenced by advertising. All of these figures add up to a big segment of the population that is either unaware of or disinterested in most advertising.
In short, there is a large group of people who could benefit from your product, but who are likely to overlook ads or minimally glance at them. If you want to be successful in the long term, you need to make sure that your product is not overlooked by this group. This is especially important if you are trying to sell a luxury product or service because these products usually appeal to a more limited audience. However, even with a non-luxury product, you still need to make sure that your target audience knows that your product exists. In this way, you are not just targeting potential customers, but you are also ensuring that all of your existing customers remember your product. This is where a copywriter comes in.
If you are looking to hire a copywriter, here is a short list of the things you need to keep in mind.