A conversion copywriting course typically covers all the aspects of copywriting, from marketing and sales copy to technical and financial writing. After completing this course, you will be able to apply the essential copywriting knowledge to any type of project for any type of client. This makes it possible to produce sales pages, marketing materials and even detailed financial reports for large and small businesses alike. The course curriculum is constantly evolving, so you will be learning a brand new set of skills every single month. This ensures that you are always improving your skills and becoming a more well-rounded copywriter each time you finish a course.
The Cost Of A Conversion Copywriting Course
The cost of a conversion copywriting course will vary from around £500 to £1,500 per month, depending on where you are located and what program you are taking. This price includes everything from the course materials to your webhosting and domain registration. If you are looking for a more expensive program, you can check out our review of the elite copywriting course offered by Hanbook.com, where you will find the course tuition to be £2,500 per month plus VAT.
The Benefits Of A Conversion Copywriting Course
There are many benefits to a conversion copywriting course as opposed to a general copywriting course. The biggest and most obvious difference is the amount of content you will be learning. A general copywriting course will only teach you the bare essentials of copywriting, such as brainstorming and research techniques. A conversion copywriting course will go much deeper, covering everything from marketing and sales management to copywriting for web content, e-commerce and social media.
Beyond this, you will also be learning a completely new set of skills every single month. No matter whether you are just starting out or you are already a seasoned copywriter looking to further develop your skillset, a conversion copywriting course will keep you challenged and learning new things every single day. Finally, getting a formal education in copywriting can prove to be extremely beneficial when trying to get ahead in this competitive field.
Where Can I Take This Course?
The good news is that there are more opportunities than ever before for you to gain formal education in copywriting. Not only do you have the traditional brick-and-mortar universities, you can also take an immersive course via an online university or even a specialized bootcamp. You can even become a freelance copywriter and learn on the job!
However, if you do decide to become a formal copywriter, make sure you have a look at our list of the best copywriting degrees. These are the most in-demand degrees within the field, and the fact that they are so in-demand proves that there is a real need for skilled copywriters. Also, make sure you have a look at our list of the Best Free Online Course to learn more about the many opportunities there are for you to gain formal education in copywriting.
The Essential Copywriting Tools
Now, let’s talk about the essential copywriting tools you will need to get started. This is going to vary from person to person, but the majority of successful copywriters will have amassed a toolbox full of tricks and techniques that they could draw on for any type of copywriting project.
So, here are some of the most useful and essential tools for any copywriter:
- A computer or mobile device
- An internet connection
- A sound-enabled device
- A PDF reader
These are the bare essentials, and you can get by with just these few items. However, if you are looking for a more comprehensive list, you can check out our list of the top 10 tools every copywriter should own. This is an ongoing list, so you will find lots of good tools to add to your collection.
Marketing And Sales Copy
This is the copy that you will use to attract and convince current and potential customers to purchase your product or service. At the most fundamental level, your marketing and sales copy should consist of two things:
- An honest and objective statement of what your product is
- An explicit call to action
As a copywriter, you will need to be able to articulate exactly what your product or service is and why your customers should care. To ensure that your copy is as effective as possible, you will need to take into consideration all the different types of customers you might already have:
- New customers
- Existing customers
- Traditional customers
- Costumers
- Generics
- Specialists
Depending on who you are writing to and the nature of your product, you will need to modify your statements of what your product is and is not. For example, if you are writing to someone who is unfamiliar with your product, you might want to include introductory or explanatory material to make them understand what your product is and why they need it.
Case Studies, White Papers, And Presentations
White papers and case studies are very similar as they both consist of objective and academic information that is frequently used to make a business or marketing case. The biggest difference between these two types of writing is that case studies are usually focused on a single topic while white papers are often much more general and can cover anything from a single case to an entire subject.
Presentations are, as the name suggests, used to present information in a clear and concise manner. These are very useful for business people who need to get their point across to upper management or an entire team of experts. Presentations are usually more focused on the content than the style, so you will need to make sure that you have all the relevant information available and that you are using effective visual aids and bullet points to make your point.
Web Content, E-commerce, And SEO
If you are looking to write for the web, you will need to consider the structure and syntax of your writing as well as the content itself. Web content is typically found in a document format such as HTML or XML, and this is where your research and copywriting skills will come in very handy. If you are creating content for a digital marketplace, such as Shopify or Squarespace, you will also need to make sure that you are following the guidelines of that particular platform. Similarly, if you are creating content for a traditional marketplace, such as Amazon or eBay, you will need to adhere to the guidelines of that particular platform.
In addition to this, you will also need to make sure that you are performing adequate keyword research and analysis so that your material can be found by someone (or something) using a search engine.
Final Takeaway
A conversion copywriting course costs more than a generic copywriting course. It typically covers a lot more content, as well as providing you with the tools necessary to access that content. As a copywriter, you will need to be proficient in at least two out of the following three areas:
- Marketing and sales copy
- Web content
- E-commerce
Regardless of whether you decide to become a formal copywriter or you simply want to improve your skills as a freelancer, making the decision to get this highly specialised degree will surely be beneficial in your quest for career success.