Brand copying is one of the most effective ways of getting traffic to your website. It’s also one of the most cost-effective ways of generating web traffic as you only have to pay for clicks. However, just because it’s such a cheap and easy way of attracting visitors to your site, it doesn’t mean that you should all of a sudden start ripping off other brands’ marketing materials just to save a few dollars.
The Cost Of Brand Copying
The cost of brand copying can vary from project to project depending on a number of factors but the major cost-increasing factor is the talent needed to create the content. As a rule of thumb you should budget about 30% of your copywriting budget to cover the cost of a copywriter.
In most cases a freelance copywriter will charge you per-word rates which can range from $25 to $50 per thousand words. So, if you have a three-page brochure to draft then you’ll need to spend about $150 – $300 on just copywriting (the cost of artwork and layout is usually included in this price).
This cost can vary a lot depending on a number of factors such as the size of the copy, how many illustrations you need, how many web pages you need etc. But, in general, this is the cost that you need to prepare for.
The Benefits Of Brand Copying
There are several benefits to brand copying. To start with, you’ll be able to tap into a huge audience that is already familiar with the source brand’s products or services. This is also known as “brand awareness” and it means that as a consumer you are likely to be more inclined to seek out the products or services that you are already familiar with. For example, if you are already familiar with the Apple product line then you might want to consider drafting an eBook about Apple products as opposed to a more generic topic like “technology” which is typically the type of content that most marketers will produce.
Secondly, you can use similar language as the source brand when promoting your own products or services. And, finally, you can use the content that you’ve prepared for the source brand to promote other products or services that you consider to be a fit. For example, if you’ve prepared a three-page brochure for a major shoe company then you might want to consider using some of that material to promote a luxury car manufacturer.
The Bottom Line
To be able to effectively promote your product or service you need to consider a number of factors. First, you’ll want to determine whether your target audience is more likely to be familiar with the source brand or your own. Second, you need to consider how much you’re willing to spend on creative assets such as website design, copywriting, etc. Finally, you need to consider what results you want to see from your marketing efforts (i.e. more sales, website traffic, etc).