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How Much Should You Pay for Fundraising Copywriting?

When you’re writing for a good cause, you’re motivated to write the best damn piece you can. You want to impress the reader with your words, and you want to encourage them to support the cause through a donation. That’s a tall order, and not one you want to leave to chance. You want to be sure you’re paying a respectable price for good copy, and you want to make sure you’re not being cheated. That’s why, before you begin copywriting for a fundraising campaign, you need to ask yourself: How much should I pay?

The Cost Of Good Copy

Let’s get one thing straight right off the bat. When you’re writing for a good cause, you’re not writing for money. You’re writing to inspire and encourage people to contribute to a greater good. When you get paid for your efforts, it’s usually not because you wrote a brilliant speech or led someone to donate a million dollars, it’s because your organization is a big success and people love what you did. Even then, you probably didn’t get paid all that you’re worth. It’s easy for a motivated party to ask for more than what was promised, but that doesn’t mean they’ll get it. If you want to be respected as a writer, you’ll have to prove yourself worthy by writing an excellent piece for a good cause. That’s how you become an expert, by doing the homework and getting the experience. So while it’s wonderful to be able to contribute to a worthy cause and make a difference with your words, keep your expectations low. You’re not in it for the money.

Why Should You Opt For Fundraising Copywriting?

When you’re writing for a good cause, you’re usually writing to encourage people to support the cause. When you’re encouraging people to support a good cause, you’re usually doing so through a pitch that will convince them to donate. If the goal is to raise donations, you’re obviously going to want to tailor your pitch to be as effective as possible. That means hiring a professional to help you with your pitch, and that means paying them well.

Many companies, non-profits, and organizations out there that need good writers to help them with their fundraising. If you’re curious, you can browse through their open positions online to see if there’s anything available that suits you.

The Ultimate List Of Things To Include In Your Budget

When it comes to planning your budget for copywriting work you’ll need to consider many factors, not just how much you want to pay for good copy. Here’s a short list of some of the things you might want to include in your budget:

  • Graphics: You’ll need to budget for the design of your website, social media, and any other marketing collateral you might need.
  • Web Hosting: You’ll need to consider where you’re hosting your website, how much you want to pay, and whether you need a professional service or can handle it yourself.
  • Domain Names: You’ll need to budget for the domain name of your website. If you want to have a professional-looking site, you’ll need to pay for domain names.
  • SSL Certificate: You’ll need to budget for the SSL certificate of your website if you’re going to be accepting donations through Paypal or Stripe. SSL stands for Secure Socket Layer and it’s widely recognized as the digital equivalent of knocking on your website’s front door.

Also, when you’re writing for a good cause, you’re going to want to do your research. You’ll want to familiarize yourself with how other fundraising campaigns have raised money in the past and how much their copy was worth. You can use online fundraising software to track the effectiveness of your campaign to date and to plan future activities. Don’t hesitate to ask for help – the more you know, the more you can offer. Good luck out there.