If you’re reading this, I assume you’re considering becoming a copywriter.
Now is the perfect time to find out how much you should be paid for the job. While it might seem like a lot of money, the truth is that you’ll find the opportunity to earn much more if you’re looking for it. As a copywriter, you’ll be responsible for crafting compelling copy to attract, engage, and educate a target audience on a particular subject matter.
In today’s digital world, it’s more important than ever to ensure your copy is engaging and brings in the right results. To find out how much you should be paid for copywriting, let’s dive into the various types of jobs that exist in this field and how much you can expect to earn based on your experience.
Writing for the Newsroom And Media Kit
If you begin your copywriting journey, you’ll quickly discover there are three main areas you’ll need to cover:
- News articles – covering breaking news stories that attract and retain an audience
- Product copy – including advertising and marketing material such as email campaigns, web copy, and social media content
- Corporate reports and annual reviews
With an assigned budget and deadline, you’ll be responsible for coming up with compelling content that fits these specific niches.
This is where good newswriting skills come in handy as you’ll need to be able to craft a concise and compelling piece for a busy news publication. Although the pay for this job isn’t great, it’s consistent and there’s plenty of opportunity for growth within the company.
When pitching this job to potential employers, make sure you highlight the fact that you’ll be responsible for creating content that attracts, retains, and educates an audience.
Writing For Online Marketplaces
If you begin your copywriting journey, you’ll quickly discover there are three main areas you’ll need to cover:
- Product descriptions – including product pages, vendor profiles, and social media posts
- E-commerce copy – including marketing emails, landing pages, and checkout boxes
- Online forums and comment sections
With a specific focus on the niche markets your product or service targets, you’ll be responsible for coming up with compelling content that draws in potential customers for these online marketplaces.
As with any marketing job, it’s important to measure the success of your efforts here. In addition to the standard metrics such as traffic and conversion, you’ll also need to consider the quality of your work as well. For e-commerce work, you’ll need to focus on product descriptions as well as marketing emails as customers will be forming an opinion of your work based on the initial content you provide.
The Changing Landscape Of Copywriting
If you begin your copywriting journey, you’ll quickly discover there are three main areas you’ll need to cover:
- News articles – covering breaking news stories that attract and retain an audience
- Product copy – including advertising and marketing material such as email campaigns, web copy, and social media content
- Corporate reports and annual reviews
What used to be considered traditional areas of journalism – such as long-form articles – are now considered “content marketing.” While your product may not be journalism, it certainly fits the bill of a content marketing piece.
As the name itself implies, content marketing involves creating and curating content to attract, engage, and educate an audience on a particular topic or theme. Often considered low-hanging fruit for content marketers, these are the types of articles that can be quickly published and promoted across the web.
The role of a copywriter in this scenario is similar to that of a traditional journalist. However, instead of just covering news stories, you’ll be expected to create content that is both informative and engaging. Moreover, you’ll need to consider the needs of the reader while also meeting the demands of the content schedule.
The Various Types of Copywriting Jobs
As we mentioned above, there are three main areas you’ll need to cover as a copywriter:
- News articles – covering breaking news stories that attract and retain an audience
- Product copy – including advertising and marketing material such as email campaigns, web copy, and social media content
- Corporate reports and annual reviews
Within each of these areas, you’ll need to consider the type of copy you’ll need to produce, the structure, the language, and the available technology. Moreover, you’ll need to become familiar with the different platforms your content will need to appear on.
Here’s a brief overview of the various types of copywriting jobs you’ll find and how much you can expect to earn based on your experience:
Newswriting
If you’re a fast fingers and fast typer, you might consider doing some of the following:
- News articles – covering breaking news stories that attract and retain an audience
- Product reviews – for e-commerce products or services
- Product comparison – to allow customers to choose the best product for their needs
- Social media strategy – developing content to reach a target audience on social media platforms
If you’re a fast typer, you might consider doing some of the following:
- News articles – covering breaking news stories that attract and retain an audience
- Product reviews – for e-commerce products or services
- Product comparison – to allow customers to choose the best product for their needs
- Social media strategy – developing content to reach a target audience on social media platforms
As you can see from the list, the types of copy you’ll need to produce varies based on the specific job you’re applying for. For instance, a product review might require you to conduct in-depth research on a certain product before writing the review. Moreover, the structure, language, and the available technology for each of these roles vary as well.
Product Description
If you’re a fast typer, you might consider doing some of the following:
- Product descriptions – including product pages, vendor profiles, and social media posts
- E-commerce copy – including marketing emails, landing pages, and checkout boxes
- Product comparisons – to allow customers to choose the best product for their needs
- Product reviews – for e-commerce products or services
- Social media strategy – developing content to reach a target audience on social media platforms
If you’re a fast fingers and fast typer, you might consider doing some of the following:
- Product descriptions – including product pages, vendor profiles, and social media posts
- E-commerce copy – including marketing emails, landing pages, and checkout boxes
- Product comparisons – to allow customers to choose the best product for their needs
- Product reviews – for e-commerce products or services
- Social media strategy – developing content to reach a target audience on social media platforms
As with any marketing job, it’s important to measure the success of your efforts here. In addition to the standard metrics such as traffic and conversion, you’ll also need to consider the quality of your work as well. For e-commerce work, you’ll need to focus on product descriptions as well as marketing emails as customers will be forming an opinion of your work based on the initial content you provide.
Corporate Reports And Annual Reviews
If you’re a fast typer, you might consider doing some of the following: