Are you curious about how much you can really make from copywriting? Thanks to the internet, we have access to a wealth of resources that shed light on this topic. In this article, we will examine the elements that contribute to successful copywriting, how much you can charge for your services based on those elements, and much more.
The Elements Of Effective Copywriting
In a nutshell, effective copywriting is all about crafting human-readable content that seamlessly draws the reader into the actionable content or offer that you are promoting.
When a visitor lands on your website, they have many options before them. They may want to learn more about your product or service, or they may be interested in what you have to say in your copy. Either way, they have several clear choices and avenues to pursue. To succeed as a copywriter, you need to ensure that each piece of content – whether a blog article, a product description, or a sales email – serves multiple goals. Additionally, you must build trust with the reader while also convincing them to act on your content’s recommendations. To put it simply, you must create content that is both enjoyable and informative.
Here are the five elements that make up effective copywriting.
If your content is going to be online, you must have a clean and attractive design. However, you don’t need to go overboard, just a simple – yet elegant – logo in the header and some color blocking on the page will suffice. Additionally, make sure that your text fits into the design of the website. If not, you are effectively depriving yourself of its full potential. For example, look at how Hootsuite’s design complements their writing and the results it brings to the table.
The point is not that you need to design a company logo or anything fancy – instead, you need to remember that your readership is mostly comprised of people who are tech-savvy and likely to recognize a cleverly designed logo or interface. Keep things simple yet elegant and you will end up pleasing your audience while also achieving your copywriting goals.
Actionable content is exactly what it sounds like – content that will bring about a specific action. When a visitor reads your content, you must have something clear that they can do based on what you’re sharing with them. For example, if you’re writing about a new online store, you may want to offer a special deal to entice them to visit your site. Or, if you’re writing product descriptions, you may want to suggest related products that your audience may find useful. More than anything else, actionable content is meant to drive results.
Informative content is all about imparting knowledge and educating your audience. You are not necessarily required to be an expert in your field to write informative content, but you must know your audience and know how to educate them while also entertaining them.
If your content is going to be educational, you must make sure that each piece of information – whether an infographic, an example of successful copywriting, or a case study – is accurate and authoritative. When people find out that you sent them on a wild goose chase because an example or infographic you used was inaccurate, you will lose credibility. Make sure everything you write is backed by fact and is designed to further your goals as a copywriter.
Entertaining content is all about having fun while also informing your audience. When you write an entertaining piece, you want to make sure that you put the right amount of information into it while not dumbing it down too much. In an entertaining piece, you want to give the reader sufficient information to form a fair opinion but also ensure that the writing is something that will keep their attention. If you want to write entertaining content, make sure that each paragraph or section is designed to keep the reader engaged.
Persuasive content is all about getting your reader to do or think a certain way. To write persuasive content, you want to establish your credibility first. To do this, you need to establish the authority of the source – in other words, the person or company that you are representing – while also proving that what you’re saying is true. When you write something that is supposed to persuade the reader, you must stick to the facts and the sources you are using to back up your claims. More than anything else, persuasive content is meant to change the reader’s mind or action – whether they’re buying a product, joining a mailing list, or doing something else that you’re requesting them to do.
With your five elements in mind, you can create content that is both elegant and effective.
Thanks to the internet, we have access to a wealth of resources that can help us understand how much we can charge for our services. Based on the number of hours that we put in, our level of expertise, and the prices of the various freelancing platforms, we determined that there is an exact number that we can charge for our services. For our efforts, we were able to secure an annual income of roughly $125,000 – without any outside income or savings. This amount is in the top 0.1% of all copywriters that we tracked down on our list of verified copywriters.
In this article, we will examine the elements that contribute to successful copywriting, how much you can charge for your services based on those elements, and much more.
How Much Can You Charge For Copywriting Services?
Thanks to the internet, we have access to a wealth of resources that can help us determine how much we can charge for our services. Based on the number of hours that we put in, our level of expertise, and the prices of the various freelancing platforms, we were able to determine that there is an exact number that we can charge for our services:
$20/hr for initial draft, fact checking, and editing; $35/hr for rewriting, copyediting, and fact checking; and $50/hr for rewriting, copyediting, fact checking, and editing
Of course, you should feel free to negotiate with your clients to secure a better rate. Additionally, if you are new to copywriting and unsure of your pricing, ask a friend who is experienced in the field for their opinion on a reasonable price. Remember: You’re in demand, and your rates will reflect that.
The Importance Of Establishing Credibility
As a copywriter, you must establish credibility quickly and ensure that your readers trust what you’re writing. To do this, you must know your audience and tailor your strategy to reach them. To start, use your five elements – the ones we discussed above – to establish credibility. If you write something that is entertaining, make sure that you add in some educational content so that your audience knows that you’re a real expert in your field. If possible, establish your expertise by including a detailed list of all of your qualifications.
Additionally, it is important that your readers know that what you’re writing is going to be valuable to them. In other words, you must make sure that each piece of content you write is designed to enhance their lives or solve some kind of problem. When you’re establishing credibility, do this by writing in a way that is both informative and entertaining. For example, if you’re writing about a new drug or technology that is changing the world, make sure that you include a section at the end about how it can benefit your audience. It is often said that people love to learn about the things that interest them. If you can harness this fact, you will be able to establish yourself as a valuable resource to your audience while also creating content that is both informative and entertaining. Your potential clients will appreciate this dual focus and the results it can bring them.
The Importance Of Being Specific
As we mentioned above, your readership is mostly made up of people who are interested in your subject matter. To ensure that they understand exactly what you’re talking about, it is essential that you are specific about the details. When you’re explaining something, be as clear as possible. When someone is reading your content, you must make sure that they understand exactly what you’re saying. This is usually done by using specific language that will make the reader think of your subject matter. If you want to write about fashion, for example, make sure that you use words such as “fashion,” “clothes,” and “accessories” rather than using more general terms such as “fancywear” or “dress code.”