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How Much Can I Make From Copywriting?

I’ve been doing some research into the lucrative world of copywriting, and I’ve come across a few really interesting numbers. While there’s no exact formula for calculating how much money you can make per hour, there are some numbers and information you need to know if you want to enter this field and make decent money.

The Demand For Copywriters

With over a million job openings in the United States alone, it’s clear that employers are seeking employees who can write compelling copy to attract customers. According to the U.S. Bureau of Labor Statistics, ‘computer software engineers’ and ‘database managers’ have the highest paychecks, $110,000 and $99,000 per year respectively.

While these are all awesome jobs that you can get right out of school, the BLS also says that ‘customers may think a product is excellent but the written description makes them think it’s not’ and that’somebody else might even write a better description of the product than you could come up with.’

In sum, the demand for copywriters is evident, and yet, the employment prospects aren’t looking very promising:

  • There are currently only 40,000 computer science graduates in the U.S. each year
  • The number of job openings for technical writers and copywriters is expected to reach 740,000 by the year 2022.
  • In 2022, there will be a 20% decrease in the number of job openings for copywriters and senior writers.
  • The average salary for a technical writer is about $66,000 per year
  • The pay rate for a copywriter is about $51,000 per year
  • The number of people applying for these positions far exceeds the number of available jobs

Benefits Of Working As A Copywriter

Aside from the obvious fact that you get to make a lot of money, what are the benefits of working as a copywriter?

  • Great Work Environment. Working as a copywriter is a great opportunity to work in a creative environment with lots of perks.
  • Variety. You’ll get to write for different platforms and websites with different requirements.
  • Flexibility. You can work remotely, attend meetings, and take time off whenever you need to (within reason).
  • Intangibles. The ability to create branding and marketing material and the opportunity to work with some of the top brands in the world.
  • Self-expression. Every writer’s brain is a little bit different, and getting to indulge that creativity can be very satisfying.

With lots of benefits and only a few downsides, it’s obvious why so many people are entering this field. If you’re looking for a new career, consider looking into copywriting.