There is no exact science to becoming a copywriter. However, in general, it takes about a month to get a copywriting client. Sometimes, it takes even less time. Other times, it can take a lot longer. There are several reasons why this is the case. You may have to fight for clients, prove your value, and be selective about the projects you take on. In this article, we will discuss some of the factors that make up the perfect copywriter.
The Perfect Copywriter
When thinking about becoming a copywriter, it is important to consider what attributes you need to possess. Depending on the field you want to enter, you may need to have specific skills and knowledge. For example, if you want to become a medical copywriter, you probably need to have a medical degree. A good copywriter will have several years of professional experience, have a strong background in writing, and be able to recognize effective communication modes.
However, what sets a good copywriter apart is their ability to listen thoroughly and engage with the audience. A good copywriter should be able to listen to a short pitch, understand the requirements of the project, and generate several unique, compelling proposals. A good copywriter should also be eager to learn new things, be conscientious about detail, and be able to articulate ideas clearly.
Proving Your Value
Even if you have a talent for writing and can produce fantastic copy, you will not be able to pitch your talents to potential clients if you do not demonstrate that you are worth hiring. This is where pitching comes in. If you are able to pitch your services to various businesses, you can bet that they will come back to you with an order. Thus, you have the opportunity to prove your value and become a valuable resource for those businesses.
Selecting The Right Projects
There is no exact science to becoming a copywriter. However, in general, you want to enter the field with a project that will engage and inspire you. For example, if you are passionate about lifestyle writing, you may want to venture into fashion copy or restaurant reviews. These are all very lucrative and exciting topics that can easily excite and engage an audience. You then have the opportunity to showcase your talents, gain experience, and win some awards.
On the other hand, if you are looking to enter the field of corporate copywriting, you may want to take on an assignment that will require an in-depth knowledge of accounting or finance. These are often very dry and technical subjects that can easily bore an audience. You then have the opportunity to shine, but only if you make the right choice about what project to take on.
Build Your Portfolio
Another important consideration when deciding how long it takes to get a copywriting client is how much you want to commit to the field. There are several options available to you. If you want to become a full-time copywriter, you can do so with a few hours a day, five days a week. The amount of time you put in will be more than enough to generate a good chunk of change. However, what if you want to enter the field on a part-time basis? In that case, you may want to commit to at least 20 hours a week to ensure you can build up a good portfolio. You can then use this portfolio to gain relevant experience and further establish your value in the industry. If you are looking for inspiration, you can visit Copyblogger for an updated list of the top 10 freelance copywriting jobs.
The Evolution Of Copywriting
Another important factor to consider when deciding how long it takes to get a copywriting client is the evolution of copywriting over the years. As humans have become more and more reliant on digital communication, the way we consume content has changed. What was once considered “quality content” was once considered “spam” if it did not include some kind of engagement or offer. For example, if you have a blog with no social media presence, you can bet your bottom dollar that you are considered “spam” if you try to up-sale a product on your site.
However, that does not mean that content marketing is bad. What it means is that the bar has been raised. People are looking for authenticity and value, not just sales in all content creation.
Final Takeaway
Hopefully, this article will have helped you realize that there is no exact science to becoming a copywriter. However, in general, it takes about a month to get a copywriting client. Sometimes, it can take less time. Other times, it can take a lot longer. There are several reasons why this is the case. You may have to fight for clients, prove your value, and be selective about the projects you take on. In this article, we discussed some of the factors that make up the perfect copywriter. Next, you should try to identify the type of copywriter you want to become and then, create a list of the qualities you need to possess in order to achieve this goal. Finally, you should try to develop a plan to start pitching as soon as possible. If you are looking for inspiration, you can visit Copyblogger for an updated list of the top 10 freelance copywriting jobs.