It is no secret that having a reliable source of content is one of the fundamental pillars of any successful online business. For years, writers have been the go-to people for producing engaging content for websites and social media channels.
With the rise of blockchain technology and its associated cryptocurrencies, content creators are looking for new ways to monetize their skills, and many are finding that writing and editing for blogs and small- to medium-sized businesses (SMBs) is a great fit. Because of the nature of the content that these businesses often require, it’s an ideal match for a freelance writer, and many are happily producing content for a living while pursuing other interests.
The Rise In Interest
According to LinkedIn, there has been a 58% increase in interest in Staff Writing from open roles to in-demand skills in the last year alone. Essentially, businesses are realizing the value that these writers bring to the table, and they are willing to pay for quality content.
Interestingly, not all of the jobs are related to blockchain technology. In fact, less than 1% of the open roles are specifically tied to blockchain, compared to the 16% that are general writing positions. It would appear that the majority of employers are seeking generalists, with a focus on content marketing, web content, and blog writing. To learn more, check out the complete list of in-demand skills here on LinkedIn.
Where Do I Start?
With so many different platforms to choose from, it’s arguably easier to develop and maintain a presence on different channels than to try to establish authority on one. That being said, having an influential voice in multiple spheres of interest is the mark of a master content marketer.
For those seeking to make a living as a freelancer, starting with social media is a great place to begin. With millions of users visiting websites and engaging with content every day, there’s a wealth of opportunities to get your content out there and start gaining recognition.
To maximize your impact, establish a presence across all platforms, especially those where your target audience is most likely to be found. Once you have a sizable audience, you can choose your next platform based on the nature of your content.
Blogging is the perfect platform for those seeking to establish themselves as thought leaders in their industry. By publishing regularly and engaging with your audience, you are not only educating them but also demonstrating your authority in the field.
Not only is blogging a great way to gain credibility and establish trust, but it also allows for greater flexibility. While LinkedIn reports that nearly every job is likely to have some kind of writing element, you can write on a variety of topics that are both relevant and in demand.
With so much change and uncertainty in the world of work, it’s a great time to be a content creator.