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5 Ways to Get More Copywriting Clients

People are finally starting to understand the importance of content marketing and its effectiveness in attracting and retaining customers. But just because more people are hearing about content marketing doesn’t mean they know how to go about creating content for their business. It can be tricky to find clients who will listen to your ideas and willing to pay for your services.

Whether you’re an experienced copywriter looking for more projects or are just getting started, learn how to increase your copywriting workload by taking advantage of these five tactics.

1. Be picky about the clients you accept.

You never know when a potential client is going to want to work with you. You can put out the word that you’re looking for clients, but until you actually start getting work, you can’t know if you’re actually going to be able to fill those client needs. Picking your clients carefully is a good idea, and you shouldn’t be afraid to turn down work if you feel that you’re not the best fit for the project.

Always consider how you’re going to be represented in the work you produce. You want to make sure that your voice is heard and that your point of view is represented in the content you create. This will make sure that even if you’re not the best person for the job, the end product will be of the highest quality.

2. Look for projects that interest you.

If you want to get more copywriting clients, you’re going to have to show them that you can do something that interests them. It can be extremely effective to position yourself as the go-to person for a certain subject matter. For example, if you’re a sports writer and you know that most of your clients are going to be writing about sports, then you might want to position yourself as the resident sports writer. Your coverage of sporting events will then become the go-to content for that subject matter.

If you’re new to copywriting and don’t want to focus on one subject matter, then consider taking on projects that interest you. It might be a good idea to look at a few of the projects that your competitors have done and see if you can find something new that you can add to the mix. In the end, you’ll have produced content that interests the audience you’re trying to reach while also gaining experience in a new area.

3. Customize your services to fit the project.

There are many reasons why a project might not go live as planned. From glitches in the workflow to changes in the scope of the project, things can and often do go wrong when trying to produce a piece of content. This is why it’s important to consider what you’re going to need to ensure that the content is of the highest quality.

You might want to consider doing some research into the publishing industry and how best to fit your skills to the project. If you’re not sure what qualifications or experience you need, ask the client. But, even if you have all the necessary experience, you might want to consider taking on a project that’s slightly outside of your area of expertise. However, as long as you can deliver what’s needed on time, you should be able to pull off the project successfully.

4. Customize your pitch to fit the project.

One of the key things to consider about any project is how you’re going to pitch it. The pitch for a particular project can be extremely important because it will help the client understand what you’re offering and how you’re going to go about providing it. Knowing what the client is looking for can help you hone your pitch to match their needs.

For some projects, the client will have a clear idea of what they’re looking for. But for other projects, the client will not have completely formed their concept in their head. In these situations, it can be tricky to know how to approach the project and what you should be pitching. Consider the following:

If the project is for a magazine, then your pitch should reflect that. Magazines are generally looking for content that’s concise, easy to understand and fun to read. So make sure that your pitch reflects these qualities. If you can give the editor an idea of what to expect, then this will go a long way towards making the entire process run smoother.

If you’re pitching an ad campaign, then your pitch should reflect this as well. Ads for print publications are generally short and sweet. Preferably, under four seconds. So, make sure that the pitch you’re giving is concise and easy to understand. If the client has any questions about what you’re offering, make sure that they can get in touch with you via the contact information provided.

If you’re not sure what to pitch, then consider taking on a project that has already been established. If you can identify a specific need that the project fulfills, then you can use this as a basis for your pitch. But even then, you might want to consider pitching something slightly different than what was originally agreed upon because you’ve now got an extra piece of knowledge that you can offer.

5. Be ready to negotiate.

In some situations, you’re not going to be able to find a client who’s willing to pay you what you’re worth. And this is okay. But, rather than laying down your requirements and waiting for the client to match them, you can proactively look for a better deal. For example, if you know that a particular project is going to be a challenge and you don’t think that it’s going to be worth it for the client, you can negotiate a better price or schedule. Even if it’s just by a few dollars, this could make a world of difference.

The key to getting the most out of this tactic is in being proactive. Rather than passively waiting for the client to contact you or offer you a project, you can go out there and find a better deal. This might mean lowering your prices or offering additional perks like expedited delivery or a free demo or sample copy.

Even if you’ve been in the industry for a while and have plenty of clients, there’s still room for growth. The above tactics will help you get more copywriting clients, but it might not come easy. Take some time to find freelance work, get references and contacts, and then put out the word that you’re looking for opportunities. You might be pleasantly surprised by the number of projects that you can get.