It’s no secret that content marketing is a lucrative career option. According to one study, content marketing is now worth an estimated £16.32 billion to the UK economy.
This makes it the second largest source of income after procurement, with the opportunity to earn up to £50,000 per year and more!
If you’re passionate about words and are looking for a way to make a substantial amount of money from home, you can start a copywriting career. We will teach you the steps to take to ensure you stand out from the crowd and can get hired quickly.
Make Sure You’re Ready
Before you commit to learning any trade, whether it’s copywriting, web design, or SEO, it’s important to make sure you’re ready to enter the field. There is a lot of competition so you need to take the time to learn all you can about the subject. Make sure you do some research into the market, what types of content are popular and how to pitch to those individuals. With content marketing, especially, you’re not just writing for customers but for search engines as well so it’s essential you develop the right strategy and approach.
Decide to Learn
While it’s enticing to hear about high-paying jobs and to see others making six-figure salaries, the opportunity doesn’t always exist. You need to be realistic about your chances of success. Some individuals may be more suited to writing than others, so make sure you have the skill set to succeed. Think about what you want from life, how you want to spend your time, and what you need to do to be able to contribute to the life you envision. From there, you can map out a plan to become the best writer you can be.
Get A Writing Portfolio
To prove to potential employers that you’re capable of delivering high-quality work product, you’ll need to have a portfolio. You don’t need to have a fully developed portfolio to get your first job but you should have a good number of samples to show your skills. If you’re looking for inspiration, visit some of the websites of well-known brands and businesses to see how they engage with potential customers, investors, and team members. Use that as a benchmark for your own work and ensure you always keep your eyes open for new opportunities. If you’re looking to gain experience, try and get as much as you can from free articles while navigating the freelance landscape.
Network
With so much competition, it’s essential that you make the most of every opportunity to get ahead. One effective way to do this is to get as much experience as possible by contributing to different communities on social media. If you’re on Twitter, use the #contentmarketing or #creativebloq to get in touch with experts and other potential employers who are also engaged on the platform.
Follow The Right Routes
There are a number of ways to get a copywriting job, be it through talent agencies or direct approaches to brands and businesses. The key to a successful career is to go where the work is, whether that’s online or in print. If possible, try and establish partnerships with media houses and larger publications to get visibility and, ultimately, get hired.
Be Brave
Whatever career you choose, there will always be challenges. Being a freelancer means you’ll have to fight for contracts and work hard to prove yourself each and every day. It may be scary to pursue a career in a field you’re not familiar with, but you’ll be in good company. If you think you have what it takes, be brave and jump in headfirst.