Creative writing is an integral part of the business world, with over 100 million pieces of content being posted to platforms like LinkedIn every day. According to research, having a passion for creative writing can significantly boost your job security, increase your productivity, and even help you to discover new ways of thinking about problems. In today’s world, employers are seeking out individuals who can demonstrate these traits, and job candidates are eager to prove their creative writing skills.
Deep Intellect is a digital talent agency specialising in content creation, with a focus on SEO, web design, copywriting, and content strategy. We spoke with Ryan Tobiasson, Director of Marketing at Deep Intellect, about the importance of creative writing in today’s job market, and how his company uses the skill to boost their employees’ productivity and engagement.
Why Is Creative Writing Important?
The ability to engage with the written word in a unique way is, in today’s world, an important skill to have. After all, who hasn’t become engrossed in a good book or an interesting article, only to be distracted by an incoming call or a text message?
In a world where attention is money, being able to tune out and ignore numerous interruptions is a skill that will make you invaluable to your employer. According to one study, over 80% of people who regularly engage with written text enjoy reading and writing fiction, and it’s not hard to see why. Reading fiction can improve your vocabulary, expose you to new ideas, and even allow you to change your perception of the world. One of the most prominent psychologists of the 20th century, Carl Jung, said: “Whenever I ask students what they consider to be the most essential elements in human culture, they immediately name ‘stories’ and ‘poetry’, and often ‘plays’ as well. These are ways of evoking the imagination of the reader, captivating him or her and holding him or her in suspense until the end of the narrative.”
For those looking for a flexible job, working remotely, or need additional income, creative writing is a skill that can help you to achieve your goals. According to Indeed, the most in-demand jobs in 2022 include business writing, marketing writing, and editorial work. With businesses and organisations needing to improve their content strategy, it’s an important skill to have in the workplace.
How Does Creative Writing At Deep Intellect Work?
At Deep Intellect, we believe that having a healthy writing mindset is just as important as having creative writing skills. In fact, our team of copywriters and editors work hard to ensure that our clients’ content is as original, well-written, and engaging as possible. We want our clients to be able to engage with their readers, so we focus on all aspects of writing, including the structure, rhythm, and language. Of course, we also look at the content itself, so that it works as hard as possible to effectively communicate the ideas behind the content.
We want our clients to see a real difference in what we write, compared to what they are used to. As a result, we work hard to ensure that their content is uniquely personal, and that we build a unique voice and style into each piece of content that we produce.
We also run writing workshops for our employees, where they learn different techniques, get inspired, and develop their skills. These workshops have led to some unique pieces of fiction, and have helped to boost employee engagement and productivity – especially in a stressful time of year when deadlines are looming.
Is There A Creative Writing Job For Everyone?
Of course, there isn’t, but that doesn’t mean that there isn’t room for everyone. If you’re the type of person who can find enjoyment in creative writing, then you will definitely have an advantage in today’s job market. If you can’t find a job that fits perfectly into your skill set, then consider taking some time off work to try and find a niche in the freelance writing world. There are many potential jobs out there, including writing blogs, articles, and press releases. You can also try and become a platform reviewer, or even start your own blog to share your experiences with writing and to develop your skills.
How Does Creative Writing Work In Practice?
As we’ve established, creative writing is a valuable skill set in today’s world, and it’s one that businesses, in particular, want to be associated with. If you’re looking for a flexible job, working remotely, or need additional income, then consider looking at some of the unique opportunities that exist in the creative writing world – including what Deep Intellect and other digital talent agencies are doing to make their employees more productive, innovative, and engaging.