It is one of the most challenging tasks to become a copywriter, especially considering the numerous articles that exist online that can be easily accessed by potential writers. The good news is that you can make money from copywriting without having to struggle with writing product descriptions or press release to promote new products. You can focus on writing compelling content for websites and blogs to engage interested audience, promote products, and generate leads. You can then convert these leads into paying customers or affiliates for the company that you work for.
The Basics of Making Money from Copywriting
To begin your copywriting journey successfully, you need to pick a profitable niche and establish yourself as an expert in the field. If you want to make money from copywriting, consider pursuing online marketing and sales jobs for copywriters. Some of the successful niches that I have seen and been involved with include diet and nutrition, real estate, business, and technology/science. When picking a niche, look for a combination of profit potential and the need for an expert in the field. For example, if you are new to the field of copywriting and want to explore the potential of making money from writing, consider pursuing diet and nutrition or weight loss as a niche. Having a specialized knowledge in a specific area gives you the opportunity to command higher pay rates and become more in demand. In my case, since I am an SEO copywriter who specializes in website content optimization, I can charge more than double the average revenue per month as compared to a general copywriter.
Pro-Tip: Look Into Each Sub-niche Of Your Choice
Once you have established yourself as an expert in your chosen niche, explore the various sub-niches of your choice and see which ones can be the most profitable. When choosing your sub-niches, think about the most recent performance of the niche you have chosen – has it increased or decreased in value? You can use the Google Trends search bar to easily locate performance metrics such as search volume, popularity, and trending topics for any niche.
Take a look at the search volumes for the “SEO” niche for example – you can see that while the overall search volume for “SEO” is relatively low, the sub-niche of “seo copywriting” has significantly increased in search volume in the past year. This could potentially mean higher demand and, therefore, more opportunity for freelance copywriters. When choosing your sub-niches, make sure that they are quite profitable and have enough volume and popularity in the marketplace to generate at least a few thousand dollars per month in revenue. This is the bare minimum that you need to cover your basic living expenses as a freelance copywriter. You can also consider increasing your prices for this niche since you are the only one offering this service and have the skill set necessary to perform effectively.
Find Your Niche Through Trial And Error
If you are considering a career in copywriting, you should have already found your niche and locked in on a few profitable sub-niches that you can specialize in. To find your niche, you need to enter the field and earn a living as a copywriter while continuing to build your knowledge and experience in the industry. During this time, you will gradually learn about the various tools and techniques that are available to professional copywriters. Through trial and error, you will eventually figure out what works best for you and your clients. Once you have found your niche, stick with it and continue building your list of customers and affiliate marketers who are interested in joining your side-hustle. You can also look into incorporating your side-hustle into a full-time business as soon as you can.
Choose Your Clients And Marketing Plan
Once you have established yourself as an expert in your chosen niche, you have the option of choosing your clients and marketing strategy. The best way to monetize your expertise as a copywriter is to specialize in content creation and marketing for small businesses. If you are looking for recurring revenue streams, consider pursuing online marketing and sales for small businesses as a way of monetizing your expertise.
The main reason behind this is that you can target your audience more effectively when creating content for small businesses. Since most of your clients will be within your chosen niche, you can develop content that is more easily digestible by your target audience. You can develop content for various platforms such as websites, social media, etc., and track the results of each campaign to determine which one was most effective. Remember, though, that choosing your clients and marketing plan can be quite challenging when you first start out as a freelancer. Working with clients that you have to onboard and educate about the value you provide is not something that comes naturally to everyone.
Find Your Strengths And Weaknesses
Now that you are armed with knowledge about the various techniques and strategies that successful copywriters use, you have the chance to pinpoint your strengths and weaknesses. If you want to become a high-quality freelance copywriter, focus on strengthening your strengths and minimizing your weaknesses. You should not underestimate the power of good writing – it can seriously boost your income as a copywriter. To determine your strengths and weaknesses, take a few days and look back at your previous experiences as a copywriter. Consider brainstorming every aspect of your job search, from pitch to wrap-up, and analyze the results. Using a tool like StrengthsFinder 2.0, which you can get for free from LinkedIn, you can put in a few hours every day to identify your strengths and weaknesses.
By identifying and studying your strengths and weaknesses, you can easily pinpoint the areas of improvement. You can then use this information to establish yourself as an expert in your chosen niche. The number one tip I can give you about developing your strengths and minimizing your weaknesses is to make a list of everything you love doing. When you establish yourself as an expert in your chosen niche, you can then specialize in creating content for clients in that same niche. This will make you much more valuable as a copywriter and expand your reach to new levels.
If you are looking for a way to get inspired, consider looking to the masters of the craft for guidance. Visit the websites of some of the most successful copywriters in the industry and get inspired by their content. Their articles may not always be for the faint of heart or those who want to follow a quick, easy recipe to success, but you will learn a lot from their content nonetheless.
To conclude, I would like to stress the importance of focusing on content marketing and content strategy before committing to any freelance writing job. Once you are armed with the basics of making money from copywriting, specialties within the field of SEO copywriting can begin earning you several thousand dollars per month in revenue. This is more than sufficient to support yourself as a freelance copywriter and even allow you to invest in necessary tools and equipment to improve your productivity.