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How to Get a Job Writing Cards for American Greeting

American Greeting is one of the nation’s largest greeting card companies, boasting sales of over $15 million annually. With nearly 500 full-time employees and operations in the United States, Canada, and Mexico, they’re looking for ways to expand their global reach and be more efficient — which is where you come in.

What will American Greeting need from a writing perspective? You’ll be responsible for writing short texts for Facebook, Instagram, and other social media sites in order to maintain their brand presence and drive traffic to their websites. To start, you’ll be required to write around 500 words on a regular basis — not counting style and layout tasks — and can eventually grow into a full-time position with benefits.

The Opportunity

If you’re looking to establish yourself in the industry, this is an excellent opportunity to do so. They’re currently seeking a freelance writer to take on multiple assignments. You’ll be working directly with the marketing department to develop strategy, build out content, and track performance.

What will you be doing on a day-to-day basis? First off, you’ll be responsible for developing content for various social media platforms like Facebook and Instagram. You’ll also be required to work closely with the marketing team to come up with compelling content that will resonate with their target audience.

In addition to developing content, you’ll be responsible for curating and growing the company’s social media accounts. The more you contribute, the more you’ll be contributing to the team’s success. It’s a great opportunity to showcase your strengths as a writer and establish yourself as a go-to person for content-related tasks.

What Skills and Experience You Should Have

In order to succeed in this position, you’ll need experience in at least one of the following areas:

  • brand strategy
  • marketing plans
  • market research
  • content strategy
  • product management
  • social media
  • sales

You’ll also need a good understanding of the following:

  • American Greetings brand values
  • American Greeting’s position in the marketplace
  • consumer behavior
  • inbound marketing
  • digital marketing
  • content marketing
  • eCommerce
  • email marketing
  • mobile marketing
  • performance marketing
  • social media marketing
  • transactional marketing
  • TV commercials
  • video games
  • web design
  • marketing analytics
  • CRM
  • customer relationship management (CRM)
  • operations research
  • business plan

If you’re looking for a stable job with great growth potential, this is likely the opportunity you’re looking for. Apply Now!