Skip to content
Home » How to Get a Job as a Promotional Writer?

How to Get a Job as a Promotional Writer?

If you’re looking for suggestions on how to obtain a job in an exciting and rewarding field, check out this article. It will cover important information on what qualifications you need and the various steps you should take to secure your dream job.

The Basics

To begin with, you must be a native English speaker. It’s advisable to have a working knowledge of some other language as well, such as Spanish or French, especially if your resume is composed of a largely English-speaking world. Being a fluent speaker of two languages will certainly make you more marketable to employers.

Other than that, you need to ensure that your resume is formatted in accordance with the guidelines given by the human resources department of the company you’re applying with. Resumes are usually divided into two sections – the first being the objective, the second being the skills. The objective is a brief statement describing your career goals and what you’re seeking in terms of employment. The skills section should contain a list of your most relevant qualifications. Your resume should be no longer than 3-4 pages, and it should be typed in black with a white background.

The Advance

You should aim for a career in advertising or marketing if you want to secure a job as a promotional writer. These are essentially the same, and they both entail promoting a product or service by way of print or digital media. While there are similarities, there are also important differences between the two. Let’s examine the main ones.

  • Marketing is typically seen as a broader field ranging from marketing to communications to public relations to sales. As a general rule of thumb, you will be communicating with customers or potential customers. You will also be engaging with the general public or a specific group. In essence, you will be engaging with the people.
  • Marketing is sometimes considered a more “traditional” field, particularly in terms of the skills required. To be a successful marketer, you will need to be able to think critically, analyze data and prepare written materials. Writing is also an important part of the process. However, unlike a traditional publisher, a marketer usually works directly with a client. As a result, you will be doing a lot of interacting with others, sometimes in a stressful manner. In general, though, the working environment is quite enjoyable.
  • On the other hand, advertising is a bit more of a “vertical” field. That is, you will typically be working within a department that handles advertising, which can range from creative to media buying to analysis. Therefore, the skills required are quite specific. You will need to have an excellent understanding of marketing, communications and the various platforms that can be used to advertise (websites, blogs, social media, etc). Writing is not as important as the ability to multi-task, communicate effectively and have a good understanding of how all of this can be measured.

The Difference Between Advertising and Marketing

While the two fields are similar, they are not the same. To begin with, advertising is often considered a shorter-term endeavor – focusing on a specific product or service, and typically ending when the adverts stop generating sales or interest. Marketing, on the other hand, is a bit more long-term in nature – generally considered a “holistic” approach to promoting a product or service, often beginning with a specific objective in mind, such as increasing brand awareness or driving sales. Let’s look at both sides of the coin.

  • Advertising is often considered a “silent” type of marketing. This is because you don’t need to have brand awareness to be an effective advertiser. Your audience will already know what you’re promoting. As a result, you usually resort to more traditional methods of advertising, such as billboards, bus shelters and newspaper ads. These are all traditional methods of advertising.
  • In contrast, marketing involves a rather “active” approach. This entails you engaging with your audience through various platforms, such as social media, to listen to and analyze their needs and wants. Moreover, you will often be expected to develop and implement a marketing plan – designing advertisements, writing blog posts, establishing editorial calendars and measuring the results of your efforts. Writing, in this sense, is an important part of the marketing process. Moreover, if you’re working in a word-processing environment, you will most likely be doing a lot of copyediting and proofreading as well.
  • Another important difference between advertising and marketing is the level of detail required. To put it simply, you will need to know a lot more about marketing than you do about advertising. This is because the former focuses on specific products or services, whereas the latter can be applied to virtually any industry – even if you’re not directly promoting a company’s products or services, you will likely be doing so indirectly through content related to the product or service.

The Rewards

The rewards for a job as a promotional writer are great – mainly in the fact that you will be doing what you love, while also being compensated fairly well for your efforts. Moreover, your work will often be noticed and appreciated. This is certainly a good thing, as you will be rewarded with glowing referrals and occasional promotions – meaning that your skills will be in demand and, potentially, you can expand your job search to include other industries. 

If you’re interested in a career in advertising or marketing, keep reading. There are plenty more suggestions on how to secure the job you want. Hopefully, this article will help you get started.