When you’re looking for freelance copywriting clients, how do you go about finding them? What’s the best way to break into the industry and become renowned for your work? We spoke to two professional freelance copywriters about their experience, and how to approach the process of finding work.
Attracting A Varying Pool Of Clients
Copywriter and content strategist, Kate Hester advises, “Look for clients who have some sort of unique selling point. Perhaps you can identify a product or service that is both popular and cost-effective, and you can propose a campaign to promote it. Alternatively, you can look for a business that has been around for a while and has established a reputation for delivering quality work at a reasonable price.”
What makes Kate’s approach so valuable is that you’re not limited to one option. No matter what kind of client you choose, you’re bound to find a way to promote their product or service.
Whether you’re a solopreneur looking for your first client or you’ve been working in a copywriting agency for some time, approaching your next project with an established business in mind can be a good idea. The main reason behind this suggestion is simply because these are the clients that will be most likely to appreciate the value of your services. You’re more likely to secure a larger project from an established business if you can demonstrate that you’re the best person for the job. The client will feel that they’ve found a capable collaborator.
The Perfect Freelance Copywriter
The perfect freelance copywriter will embody all the following elements:
- An in-demand skill set
- A unique style
- Experience in writing for different markets and industries
- Confidence in pitching ideas to clients
- An understanding of digital marketing tactics
- And of course, the ability to write copy that converts.
If you’re able to tick all of these boxes, then congratulations! You’ve found a perfect fit. But chances are, you won’t be the only person applying.
Why do you think that there are so many opportunities in a world of digital marketing and copywriting? Well, as mentioned by Kate Hester, “Copywriting is one of the most in-demand skills in business today. There is a never-ending demand for copywriters, and the opportunities are endless.”
So, regardless of whether you’re a solo entrepreneur or you work in a team, the opportunities are there for you to choose from. The main question is: how do you choose the right project for your skill set?
The Process Of Choosing A Project
It’s vital to take the time to research the project you’ve accepted before you begin working on it. This way, you’ll know exactly what to expect and can plan accordingly. Even though you have an idea of what the project is about, nothing can ever be fully accurate until you’ve actually started working. Sometimes, clients will change their minds during the course of the project, and you’ll have to adjust your approach accordingly. This is usually the case if they haven’t fully thought through the goals and objectives of the campaign.
To prevent yourself from spending too much time on a project that might not be worth it, do your best to stick to the original plan. However, be flexible enough to change your approach if necessary. The most important thing is that you get the project done — and done professionally.
How To Find Freelance Copywriting Clients?
So, you’ve identified a need for a freelance copywriter, and now you need to figure out how to go about meeting this need. Where do you start? How do you find clients?
Even though this is a frequently asked question, there is no clear-cut answer. Like many other industries, freelance copywriting is becoming increasingly digital, which means that the process of finding clients has changed as well. It used to be that you would need to rely on word of mouth to introduce yourself to potential clients. However, with online platforms such as LinkedIn and Twitter, there are more ways for professional copywriters to connect with potential clients.
If you’ve been writing professionally for any amount of time, then you’re probably aware of how important it is to have a great LinkedIn profile. The fact is that many clients will look at your LinkedIn profile before they even meet you in person. This means that your online presence is more important than ever before. You need to make sure that your LinkedIn profile portrays you in the best possible light, and that you’re using the platform to its fullest potential. Since LinkedIn is such an important tool in your copywriting toolkit, let’s take a closer look at how you can use it to find freelance writing clients and establish yourself as an expert in your chosen field.
Tips For A Great LinkedIn Profile
No one factor makes up a successful LinkedIn profile; it’s a combination of several elements. To ensure that your LinkedIn profile is as perfect as possible, follow these suggestions from the experts at LinkedIns.com: