Have you ever thought about becoming a copywriter? What is a copywriter, you ask? A copywriter is someone who takes a piece of copy – like a sales letter, a web page, or an email – and turns it into something more engaging. Usually, the copy is rather dull and needs some life infused into it. That’s where the copywriter comes in!
There are actually quite a few ways to become a copywriting stud. You can get a degree in it, you can get a degree in another field and learn to write clearly and compelling copy as part of your education, or you can even become self-taught via books and blogs like this one. Which one you choose depends on your own personal story, of course, but we will discuss the different options available to you.
The Degrees In Writing
If you’re looking to break into the field and need a formal education, you have a few options. The first and most traditional option is to get a degree in writing. You’ll probably be asked to write a lot as part of your degree, so you might as well get used to it. You also might want to consider getting a degree in journalism, as it is very much allied to the field of copywriting. You will be able to pursue either option with honors and enter the field with a clear understanding of what you are doing and why you are doing it. This is, in fact, the most conventional route into the field and there is a vast amount of knowledge that you will be able to acquire via a degree in writing or journalism.
The Other Formal Options
If you’d rather not go the traditional degree route, you can always get an alternative credential and use that to enter the field. One of the newer credentials that are gaining a lot of popularity is the Masters in Digital Marketing. You will learn about all aspects of digital marketing – from SEO to web design, content strategy, and much more. You will also study technical and algorithmic skills that will be beneficial in your freelance or in-house role as a copywriter. This is a clear example of a credential that is both accredited and respected, which makes it much easier to get a job in this field. You’ll be trained by some of the best minds in digital marketing and you’ll get a chance to develop your technical and analytic skills.
Another option that you might want to consider is the MBA. An MBA is a Masters of Business Administration that you can get either online or via a traditional campus-based program. An MBA will give you the technical skills that you need to succeed in the field, as well as the business acumen that you can apply to any situation. Many large businesses look at the MBA as a valuable asset, which makes it a much sought-after credential. The fact that you are applying for a job in copywriting or marketing makes you an MBA candidate, whether you know it or not!
Self-Teach Via Blogging
Another way to become a copywriting stud is to self-teach. If you have a good amount of technical ability and are driven by a passion for words, you can start a blog where you describe your techniques and strategies for improving copy. You can then use the blog to build your portfolio and establish yourself as an expert in the field. There are several courses and guides out there that you can use to establish yourself as an expert in the field, so you don’t necessarily have to create the entire thing from scratch. You can use this as a guide to help you become the best copywriter that you can be. You’re in control of the content that you post, so you can establish yourself as an expert in whatever niche or topic that you choose.
Look Into Freelancing
If you’re looking to make money freelancing, you can always become a copywriter. There are several different platforms where you can find freelancing work, like Flexjobs, Houzz, and Upwork. These are all online marketplaces where you can find freelance work in any industry. You should look into what platforms best suit your skillset and what types of work you can perform. Some of these platforms are permanent jobs, while others are one-off projects. You can search for work that fits your capabilities and commit to a certain number of hours per week, so you can establish yourself as a reliable contractor. Establishing a working relationship with a company is a lot easier if you have previous experience in freelancing, so this is definitely a route that you should consider if you want to become a copywriting stud.
Be Selective Of The Work You Take On
One of the best things that you can do for yourself is to be selective of the work you take on. If you’re looking to become a copywriting stud, you should look for opportunities that suit your skillset and that you feel passionate about. There are many different aspects to the field of copywriting, so you can establish yourself as an expert in all things related to writing. However, if you want to get the best results from your endeavours, you should be selective of the projects that you take on. If you’re passionate about copywriting, but don’t have the technical ability, you should look for opportunities where you can contribute your talents in a more administrative and pro-orientated role. Technical ability and business acumen are extremely valuable assets in the field of copywriting, so make sure that you find the right niche and that you position yourself appropriately within it. If you want to achieve the best results from your copywriting studies, be selective of the projects that you take on and establish yourself as an expert in the field.