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Home » Copywriting Tips: How to Joint Two Sentences in a Quote

Copywriting Tips: How to Joint Two Sentences in a Quote

The art of copywriting can be challenging. You have a certain number of words to get your point across, and you want to keep the interest of your readers, not disappoint them by using a complicated construction. Sometimes the solution is as simple as using the right words in the right order – but not always. We’re here to help with some tips on how to write effective copy for your next project.

Joint Two Sentences In A Quote

One of the most common struggles that copywriters encounter is putting more than two sentences in a quote. You want to use a short statement to create a sense of drama and to grab the attention of your reader. But when you add a second sentence, the meaning of the whole thing will change; it will no longer be a short and sweet statement, but now a longer, more complex thought. Here’s where you need to be careful. When you write a long sentence, you run the risk of your reader losing interest – or worse, not believing you at all! What you want to do instead is divide your quote into two distinct parts. The first will be a short and sweet one-liner that will pull the reader into the essence of your message. The second, longer part will elaborate a bit more on the subject matter, but in a way that is not overbearing and will keep your audience engaged.

Use Action Words

Words that reflect action will engage the reader more effectively than plain-old-descriptive words. You want your copy to pull the reader into the action of the story, and using action words will do that. When you write a sales letter, for example, you want to incorporate words that suggest movement and action, such as “click,” “buy,” “sign up,” and “visit.” The goal is to make the reader feel as if they are accomplishing something by using your words – which will hopefully result in them taking some sort of action! You can use action words to transform your copy into compelling content that will get noticed.

Understand The Importance Of Different Types Of Copy

What type of copy will work best for your topic will depend on your target audience. You want to choose words that they will relate to, and you also want to make sure that the arrangement of your words is easy to understand. There are five different types of copy that you need to know about. These are:

  • Caption: A caption is commonly used in journalism to provide a short description or summary of an image or piece of content (e.g., a caption for a photo would be “Jackie Robinson with his family on his MLB retirement.””). While a caption can be incredibly useful in simplifying complex information, it shouldn’t be used in place of a good old fashioned English phrase or word (e.g., don’t use “a photo of a woman wearing a bikini is causing controversy because it promotes an unrealistic beauty standard.””). Captions should be brief and sweet, with the aim of inviting the reader to click on the picture and get the full story.
  • Headline: A headline is the first thing that will catch the attention of your reader and cause them to click on your content (e.g., “The Dress That Made History: What Happened and Why Should You Care”). Although eye-catching headlines can be a great way to get people to read your story, they shouldn’t be overly used (e.g., “The Subtle Art of Being Unique”).
  • Subheading: A subheading is a line or two that appears below the headline in smaller print (e.g., “Here’s How the Dresses Were Sent to the Designers”). Subheadings can be a great way to organize and simplify long articles into easy-to-read chunks. They help readers scan content quickly for key ideas and takeaways.
  • Body Copy: Body copy simply refers to the text inside the article (e.g., “Jackie Robinson with his family on his MLB retirement”). Although it is extremely useful in tying together various pieces of information, keeping sentences short and sweet, and using active, interesting words, you should not overuse this type of copy (e.g., “Jackie Robinson will celebrate his MLB retirement with a dinner party at his home on August 12th.””).
  • Closing: A closing is the last paragraph or section of an article (e.g., “For more information, visit our website”). While the body copy is useful in establishing the facts of the matter at hand, the closing paragraph is primarily intended to give the reader one last opportunity to learn about the subject matter and to feel as though they were thoroughly presented with all the necessary information.

Knowing how to write compelling content is essential for anyone who hopes to succeed in today’s ever-evolving world of marketing and advertising. The above tips should provide you with a good foundation for developing your writing skills and incorporating quotes into your next project.