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Home » How to Get Clients as a Copywriter – Advice from a Professional Copywriter

How to Get Clients as a Copywriter – Advice from a Professional Copywriter

If you’re looking for ways to earn a living as a copywriter, consider these alternative businesses that don’t require massive financial investments.

Whether you want to become a freelance copywriter, corporate copywriter, or somewhere in between, there are plenty of options available to you. And while some of these occupations may not suit your personality traits, you can’t say the same for all of them. So if you’re looking for ways to get clients as a copywriter, check out these seven suggestions from a professional copywriter.

1. Start Your Own Blog

Blogs are a great way to get yourself and your skills known to the world. Plus, you can use a blog to establish yourself as a serious writer who can actually produce top-notch content for hire. The sky is the limit when it comes to the potential for success if you go this route. You can even start your own branded blog for free on platforms like WordPress or Blogger. If you have a specific niche – such as finance, business, or technology – you can become the go-to source for information.

The great thing about a blog is that you can always add content to it whenever you have new material to share with the world. For example, let’s say you’re a financial blogger – you may decide to write a piece about investing for your blog. But along the way, you discover that you have exceptional copywriting ability. You can also develop a series of articles about different facets of investing for your blog, which eventually becomes your full-fledged financial blog. The possibilities for this approach are endless.

2. Start a YouTube Channel

YouTube creators can make a living off their content, whether it’s educational, entertaining, or somewhere in between. One of the simplest ways to get started is with a free YouTube channel. You can put yourself in the videos, talking about how you use tips and advice from the channel to grow your blog or business. The more videos you make, the more you’ll be able to charge for your freelance services – whether you’re creating marketing material, email flyers, or website content.

You can also use your YouTube channel to establish yourself as a leader in your industry. If you’ve got a group of influential peers who are willing to help you promote your channel, you can leverage their clout to get the word out about your channel and gain more subscribers.

3. Start a Podcast

There are plenty of prominent figures in media and entertainment who make a living off what they know how to do. One of the simplest ways to get started is with a podcast. Podcasts aren’t going anywhere, and in fact, they’re expanding their reach every year. Many prominent figures in media and entertainment have podcasts, and if you want to get in on the action, you can too. You can interview subject matter experts in your niche, or you can get guests who are relevant to your niche to join you for a chat. It’s a versatile option that can help you get your foot in the door and start building a following.

While you’re at it, you can develop a simple guide or checklist that your audience can use to get the most out of their portable device. Or, you can interview subject matter experts about the most efficient or streamlined ways to complete specific tasks. No matter what you decide to do with your podcast, it’s sure to be successful if you follow the right path. Plus, you can always use a podcast to boost your freelance writing career.

4. Start an Online Store

E-commerce isn’t going anywhere, and it’s still one of the simplest ways to make money online. You can use platforms like Shopify and WooCommerce to get up and running quickly with an online store. From there, you can decide what you want to sell and how you want to sell it. You can also use your store to establish yourself as an expert in your industry. If someone decides to buy whatever it is that you’re offering for sale, it’s clearly because you’re an expert in your industry. Building a store won’t take you long. You can get everything you need, including basic templates, in just one click.

5. Start an Online Workshop

Fully online courses are becoming a popular way for aspiring and experienced professionals to further their careers. You can use platforms like Udemy and YouTube to create and sell courses to people around the world. You can even take advantage of the global audience to set your courses in English and then allow students to take the course for free in their own language.

Not only will this give you the potential to earn a living, but it enables you to further your studies. You can use the money that you earn to further your education – whether you decide to do this online or in a traditional college setting. If you decide to go the academic route, you can look into getting a faculty member to endorse your work, or you can even use your blog or social media to establish yourself as an authority in your industry.

6. Start an Online Newsletter

The newsletter is another fantastic option for journalists, marketers, and other content creators who want to earn a steady income from the content that they produce. You can use platforms like Hootsuite and MailChimp to set up a newsletter for free. Along with providing you with the tools to send out newsletters, these platforms will give you the ability to track the open rates and conversions of your emails – valuable details that can help you establish yourself as an expert in your industry.

As with the other six suggestions on this list, the sky is the limit when it comes to the potential for success if you go this route. You can use your newsletter to promote your podcast, YouTube channel, or even an online store. If you want to get additional revenue streams going, you can look into doing webinars or hanging out a live chat once or twice a week where you promote your channel, sell your products, and answer questions from the audience. The great thing about a newsletter is that you can go back and update it with new content whenever you have new material to share with your audience.

7. Start a Blogging Club with Friends

If you’ve got a couple of friends who are also talented writers and are looking for ways to make an extra buck or two, you can start a blogging club with them. The key is to establish yourself as an expert in your industry, and once you do, you can offer your fellow bloggers free consultation, editing, and social media management services. You can use a platform like Growthoid to get up and running quickly with a blogging club, or you can use your own WordPress installation and run the blog yourself. In either case, you’ll need to look into establishing affiliate relationships with the brands you’re promoting.

Making money online isn’t as difficult as you might think it is. With just a little bit of initiative and a lot of perseverance, you can definitely achieve financial freedom to do more of what you want with your life. And while some of these suggestions may not be for the faint of heart, you can’t say the same for all of them.