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How to Become a Copywriter – And Work From Home! Udemy Coupon 100% Off

So you’ve decided to become a copywriter, eh? Congratulations! It’s a noble profession, and one which rewards hard work and dedication. But it takes some special skills, and a distinct set of personality traits to succeed in this field. So before you begin your copywriting journey, make sure you’re armed with the necessary skills, and that You’re temperamentally suited for the process.

In this course, you will learn the skills required to become a successful copywriter. Not only that, but you’ll also discover the traits that will help you excel at the job. So let’s get started.

The Basics Of Copywriting

Broadly speaking, copywriting is the “art of marketing through the use of words”. To be more specific, it is “the use of words to attract customers and persuade them to purchase a product or service”. In simpler terms, it is “the use of words to persuade others to buy your product”. Basically, copywriting is “the use of words to create interest in buying a product or service”. So, as you can see, copywriting is a pretty broad field. It can be construed as a combination of marketing and advertising, and it extends far beyond the scope of traditional journalistic writings. To further complicate matters, copywriting is not a single entity but rather a collection of related jobs. Some copywriters focus almost entirely on web content, while others are better suited to working with advertisers or brand managers. Additionally, there is a distinct difference between “creative writing” and “copywriting”, the first of which is focused more on artistry and expression, while the latter is all about effectiveness and persuasiveness. Finally, make sure you are aware of “brand voice” when crafting copy. Your words must reflect the personality and values of your brand, while still being easily consumable by your audience.

Key Skills Required

Although the above definition provides you with a good overview of what copywriting is, it does not list the specific skills required to do the job. Indeed, being a good copywriter is all about having the “right” tools. So before you begin your copywriting journey, it is important to have a good grasp of what are the essential skills required for the job. Fortunately, there is an extensive body of work which has categorized and compiled the essential skills of the copywriter. Here’s a condensed list of the essential skills (and their sub-brands) followed by a list of the most in-demand occupations using these skills.

Marketing and Sales:

  • Strategic Marketing
  • Marketing Analytics
  • Marketing Research
  • Marketing Channels
  • Marketing Automation
  • Inbound Marketing
  • Sales Development
  • Sales Management
  • Sales Operations
  • Digital Marketing
  • Social Media Advertising
  • TV Advertising
  • Radio Advertising
  • Outbound Marketing
  • Direct Marketing
  • Marketing Management
  • Email Marketing
  • Web Analytics
  • Web Content Strategy
  • Content Marketing
  • Innovative Marketing
  • Marketing Lab


  • Copywriting
  • Scriptwriting
  • Blogging
  • News Writing
  • Column Writing
  • Feature Writing
  • Manuscript Preparation
  • Academic Writing


  • Market Research
  • Factual Research
  • Analytical Research
  • Archival Research
  • Legal Research
  • Media Research
  • Economic Research
  • Organizational Research


  • Copy Editing
  • Proofreading
  • Redlining
  • Layout
  • Voice
  • Content
  • Creative

Presentation Skills:

  • Graphics
  • PowerPoint
  • Video Editing
  • Video Production
  • Web Video
  • Infographics
  • Virtual Reality

As you can see, above we’ve listed the essential skills required for the job. While it’s always desirable to have several skills, it’s crucial to have the “right” one for each job you’re applying for. For instance, if you are applying for a marketing job, having a journalism background won’t be of much use to you. Conversely, if you are applying for a legal position, having a background in writing won’t do you much good. You’ll need to focus more on your presentation and research skills. Not all the skills are relevant to all positions. The same goes for your personality traits. While some employers will prefer a team player, others will want someone more independent and confident.

Above we’ve listed the specific skills required for the job. However, for the best results, you’ll want to learn several of them. Having more than one skill gives you the opportunity to specialize and grow as a professional. It also makes you more attractive to employers since they can see you’re not just pigeonholing yourself into one area. Instead, you can demonstrate additional skills which are beneficial for the position.

Specialized Tools

An additional key to becoming a successful copywriter is having the right tools. Indeed, being a good copywriter is all about having the “right” tools. So before you begin your journey, make sure you have the necessary tools. Fortunately, there are several tools which will make your job easier and more enjoyable. You’ll need specialized tools for each job, so make sure you learn how to use them correctly. Also, be sure to invest in good equipment. This will save you a lot of time and make your job much more efficient.

Personality Traits

Broadly speaking, a successful copywriter is someone who can take criticism, and turn it into an advantage. You’ll need to be able to absorb corrections and be open to new ideas. Additionally, you’ll need to be detail oriented and organized. Indeed, being a good copywriter is about paying close attention to the little things which make the biggest differences. Make sure you have these personality traits, and you’ll be well on your way to becoming a successful copywriter.


The above list of essential skills and tools is not meant to be exhaustive but rather to give you a good overview of what you’ll need to begin your copywriting career. Indeed, there are several tools and platforms which can help you with the job search and the onboarding process. The trick is knowing which ones to rely on and how to use them effectively. The following is a list of some of the most useful tools for a copywriter:

  • Editing and proofreading tools
  • Content creation and management tools
  • Marketing analytics and research tools
  • Presentation and visuals tools
  • Vocabulary and glossary building tools
  • Writing and speaking tools
  • Online marketing tools
  • Audio and video recording tools

Additional Useful Resources:

If you’re looking to get started in copywriting, or are already working and want to pursue specializations, you have several options. The first thing you might want to do is to look for special courses and certifications. Indeed, there are several courses and certifications specifically designed for copywriters. Additionally, if you want to continue your education, several universities offer Bachelors and Masters in copywriting. Not only will these programs provide you with the skills you need, but you’ll also be able to further specialize in areas such as e-commerce or marketing analytics. Finally, if you’re looking for a work from home job, almost all the above-listed fields are within the realm of possibility. Just make sure you are skilled in working with others, and have the ability to multi-task.