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How Much to Charge for Copywriting Services?

People are often surprised to learn that professional copywriters charge for their services. After all, good writers are generally considered to be among the most talented and valuable members of a firm. The fact that they have to prove their value by quoting a price, however, can be a stumbling block for some people trying to navigate the freelance copywriting world. What is a reasonable amount to charge? To help answer this question, we have compiled a guide to estimating the cost of professional copywriting services.

The Economics Of Copywriting

Before you begin your copywriting career you might wonder how pricing works in this industry. Much like any other professional service, the cost of copywriting services is determined by a number of factors. The first and most obvious factor is how many words are required to adequately express the content required. Although, there is no precise way to quantify the exact cost of a word in the English language, using tools like Google Translate and checking the dictionary can help you come up with a rough estimate. Once you have an idea of what you will need to charge, you can begin to think about the additional variables that can affect cost. Some of the more important factors include:

The Nature Of The Assignment

Depending on the nature of the assignment, you might need to access different skill sets to pull off the perfect piece of copy. A marketing piece that needs to be concise and punchy will probably require a different approach to that of an in-depth piece on computer hardware or software. In general, you will need to consider how difficult the assignment is and how much time you have to dedicate to it. When you calculate the cost of these variables it is easy to see why a professional could charge upwards of £500 for a simple piece of copy. Once you have experience you will start to get an idea of how much work you should be charging for and how long it takes to complete an assignment.

The Setting

Not only will the nature of the assignment affect which words you will need to utilize, but the setting in which the content is to be consumed is also important to consider. Where will the target audience be reading/watching the content and what are they accustomed to paying for? In the UK, for instance, newspaper readers tend to favor shorter articles, so you might want to charge more for longer pieces. The more upscale the setting the more you will need to charge.

The Experience Of The Copywriter

Good writers should be paid accordingly for their efforts, but that doesn’t mean you have to limit yourself to what clients are willing to pay. You can take your pick from a variety of gigs to help boost your income. Short stories for children, online dating profiles, and invitations to events are just a few of the things you can do. Every gig you accept will add to your experience, so try and get as many under your belt as possible. When you have several writing assignments under your belt, you will start to see a pattern of what works best for you and what costs less. Experience gives you an edge over a beginner, and being able to charge higher rates is what makes you more valuable to clients. Having more experience also means you have more bargaining power which can lead to more lucrative contracts.

Additional Considerations

Besides the above mentioned factors that determine cost, you need to think about a number of additional considerations when pricing your services. These include how much you want to charge per word, how many words you should charge for, whether you should charge by the hour or project, and whether you want to include delivery charges or not. There are, of course, many other factors to take into account depending on the specific nature of the project, but these points should give you a good start. When you are confident that you have taken all the relevant factors into account, it is time to ask yourself, how much do I want to charge for copywriting services?


At the end of the day, you have to ask yourself, how much do you want to charge for copywriting services? Once you have that question answered it is easy to decide on a price. Good writers are generally considered to be among the most talented and valuable members of a firm, and for good reason. Having to prove your value by quoting a price, however, is a stumbling block for some people trying to enter the freelance copywriting world. Professional copywriters charge for their services which makes it easier for them to justify their costs as they know what they are worth. Having several pieces of written work under your belt will also help you establish yourself as an expert in your field, giving you more bargaining power when it comes to contracts. Charging more for more difficult assignments is certainly something to consider, but being paid according to what you are worth instead of what you can get for free is the key to thriving as a freelance copywriter.