There’s no exact formula for how much you should charge for copywriting, but there are some guidelines you can follow. First, make sure you’re aware of how much other copywriters are charging for their work. Then, consider the type of business you’re in, how easy it is for you to find clients, and what your experience level is. When it comes to pricing your services, you should always aim to get paid what you’s worth. However, it’s important to not rush into a price estimate without first establishing a fair market value for your services. The following are some general guidelines to help you determine how much you should charge for your copywriting services.
The Cost of Good Copy
If you’re just starting out as a copywriter, you’ll have to write plenty of low-quality material to gain experience. While it’s important to be able to write compelling copy, understanding how much it will cost you to do so is the key to being able to evaluate whether or not you’re making good financial sense with your business.
If you’re starting out as a copywriter and have little to no experience, you might want to consider charging anywhere from $25 to $50 for an 800-word article. After you establish yourself as a capable copywriter, you can consider raising your rates. However, as a beginner, it’s important to keep your rates low to ensure you build up enough revenue to sustain your business. When establishing your rates, also make sure you discuss what types of articles you will be writing, how long they will take, and whether you will be able to complete them on time.
The Cost of Bad Copy
Just because your article isn’t any good doesn’t mean you should undervalue yourself or your work. You might be surprised by how many bad articles and proposals there are out there. When someone hires you to write for them, they’re expecting you to provide some value, even if it’s not quite what they’re seeking for. So, as a copywriter, it’s your responsibility to ensure that whatever you write provides some benefit to your reader.
If you’re writing for a law firm, you might want to consider asking them for a trial lawyer to discuss the project with. In addition to being able to establish a fee for your services, you’ll also be able to get a sense of whether or not you’re on the right track with their case. If they appreciate your advice and feel like you’ve helped them figure out the right approach, you’ll have made a valuable contribution to their case. In most situations, you can get paid $200 to $500 per week for some high-quality copy. Of course, this will depend on the size of your client base.
Your Experience Level
Just because you have little to no experience doesn’t mean you should undervalue yourself or your skills. For a copywriter to be able to provide value, they must first believe you have some value. Your rate should reflect this, so it is important to consider your experience level when establishing your price. As you gain experience and learn new things, your rates will increase along with your value to your customers.
However, even experienced copywriters can be over- or undervalued. Sometimes it just takes time for your customers to realize how valuable you are. Even when they do, it can be hard for them to put a price on your time. So, as a copywriter, it’s important to not rush into setting a price without first establishing a mutual understanding of value.
The Demand For Your Services
Just because you have a price in mind doesn’t mean you should immediately put up a sign outside your office building, or start advertising on Craigslist. You might be surprised by how many people want good copy, even if they don’t know it. When someone hires you to write for them, they’re expecting you to provide value, even if it’s not quite what they’re seeking for. So, as a copywriter, it’s your responsibility to ensure that whatever you write provides some benefit to your reader.
The first step to getting paid what you’re worth as a copywriter is making sure clients know what you’re worth. To start, you should set up a special page on your website where you can list your rates and publish articles you’ve written. In addition, you should get in the habit of publishing articles on a regular basis. Getting paid what you’re worth as a copywriter is a lot more difficult if you don’t make it a priority. When someone hires you to write for them, they’re expecting you to provide value, even if it’s not quite what they’re seeking for. When establishing your rates, also make sure you discuss what types of articles you will be writing, how long they will take, and whether or not you will be able to complete them on time.