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How Much Should You Charge for a Video Sales Letter?

I think we can all agree that video content is on a whole different level when compared to text-based content. The medium is more engaging, more entertaining, and can often be more effective in driving sales and leads. However, comparing video pricing to text-based pricing is like comparing night and day. Naturally, your video’s production costs will be higher than what you’d spend on a simple text message. Let’s explore how much you should actually be charging for a video sales letter.

The Rise Of The ‘Short And Sweet’ Video Sales Letter

Back in 2012, the most effective video sales letters were around two to three minutes. Yes, the short and sweet video sale letter rule applied, and still applies. Why? Videos under three minutes tend to get skipped over or dismissed by consumers. As a result, your sales pitch will likely disappear into the ether without a trace. But don’t worry, lightning-fast production companies have your back in terms of creating the perfect short video for your needs. In fact, if you’re looking to create a video sales letter, there are plenty of companies that can help you out. For example, Wistia offers a video editor that makes creating basic video pitches a breeze.

Nowadays, the trend of creating short videos is more popular than ever before. Thanks to devices such as smartphones that allow for quick and easy video recording, as well as the prevalence of video creation platforms such as Youtube, which provides plenty of room for marketers to share their videos, perfect for garnering potential customers. This combination has driven the growth of the short video.

The Pros And Cons Of Pricing A Video Differently From Text

One of the biggest differences between a video and a text-based sales letter is in how they’re valued. While you might get away with charging a few cents for a text message, asking for a similar amount of money for a video is rarely going to work. Naturally, there are exceptions to this rule. If you’re marketing a product that’s specifically designed for watching on a television, you might be able to get away with a similar pricing structure. But otherwise, you’re usually better off setting your price higher for a video.

There are a lot of factors that determine the value of a video. For one, the price is largely dependent on the size of the frame. Normally, you’ll want to charge more for a widescreen graphic. But the price also varies based on the volume of content used in the video (more content = higher price). In fact, there are a ton of variables that can affect the cost of a specific video. So, before you begin throwing around numbers, you should probably have an idea of what sort of range you should be shooting for.

In the grand scheme of things, videos are a whole different ballgame when it comes to pricing. Sure, you can get a good chunk of change for that three-minute video from Back to Basics Marketing that you shot on your iPhone. But if you’re trying to figure out how much money you should be making off your next marketing video, you can use this handy guide, which compares pricing details for different video types and sizes.