You’ve likely seen an ad or two for writers’ conferences, where famous authors and speakers share their insights on how to become a successful professional at writing. But with so much information available online, is attending a conference still the best way to learn how to write?
You might be considering starting a copywriting business, in which case, you’re in the right place. Here we will outline the best books available that can help you take the first steps in this exciting new endeavor.
Copywriting For Dummies
If you’re just starting out, consider the updated and expanded ‘Dummies’ series from John Wiley & Sons. Now in its fifth edition, ‘Copywriting For Dummies’ can help you navigate the world of copywriting, whether you’re a beginner or an experienced copywriter looking to step up your game.
This ‘Dummy’ clearly defines what copywriting is and how it can be applied to various industries. It also covers all the basic aspects of creating a professional-looking pitch, including creating a briefcase full of winning content, which you can then take to potential clients.
In addition, you’ll learn how to develop the right attitude towards copywriting, what to look out for, and how to effectively respond to different situations that may come up while working on a project. The last section contains a bonus chapter on how to get started as a copywriter, which can also serve as a helpful guide for those just entering the field.
The Copyblogger’s Handbook
If you want to go the DIY (do-it-yourself) route and learn how to become a copywriter from scratch, consider ‘The Copyblogger’s Handbook’.
This bestselling guide will teach you everything you need to know about blogging, from setting up your personal blog to understanding the ins and outs of affiliate marketing. You’ll learn how to use SEO and content strategies to build a community around your blog, all while generating profitable revenue.
The book starts by teaching you the craft of writing, giving you an overview of the different parts of a perfect writing sentence and how to use them. You’ll then learn about SEO, which helps your content reach the right audience and makes it easier for them to find you online. From there, you’ll be introduced to affiliate marketing, whereby you can earn a commission (typically up to 50%) on products or services that you promote to users on your blog. Finally, you’ll learn how to set up your personal blog or website and how to monetize it using various tools and platforms.
The Successful Copywriter
The following is a joint collaboration between the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF). The information contained within will provide you with all the necessary skills to be a successful copywriter.
This ‘Dummy’ serves as a guide to getting started in this exciting field, outlining the required knowledge and skills needed to become an effective copywriter. You’ll learn about the various genres and styles of copy, how to find and negotiate project deadlines, and much more.
In addition, you’ll learn about creating effective online ads, landing pages, and e-commerce websites, as well as executing various marketing and sales strategies. With the world of digital marketing becoming more and more specialized, it’s important to know the fundamentals of copywriting, if you ever plan on stepping into the field.
The Copywriter’s Handbook
For those considering a career in copywriting, but who don’t want to commit to an entire ‘Dummy’ series, ‘The Copywriter’s Handbook’ can still serve as a useful guide. This classic publication by Copyblogger Media, Inc. will teach you everything you need to know about the craft of writing, from grammar and punctuation to pitch and marketing. You’ll also learn about research, which you can apply to various industries, as well as how to write effective ads that will stand out.
In addition to providing you with a strong foundation in copywriting, ‘The Copywriter’s Handbook’ can also open up numerous doors for you, as a copywriter. You’ll learn about pitching, which is applied to brands and advertising agencies, and getting your work published. The last section contains several case studies, providing you with real-life examples of people who have used the advice from the book and gone on to land successful advertising campaigns. This in turn, can help you determine the right career path for you.
Making a Living as a Copywriter
Last but not least, we have the absolute must-read for those just entering the field of copywriting: ‘Making a Living as a Copywriter’.
This report from the United Health Care Advertising Research Office provides you with an overview of the lucrative world of pharmaceutical advertising, identifying the different segments of the market, the trends, and the challenges faced by advertisers.
From a low of roughly $38 billion in 2013, worldwide pharmaceutical advertising spend is forecast to reach $60-67 billion by 2018.
If you’re looking to make a living as a copywriter, this report will provide you with the basics of what you’ll need to know.
We hope that this article will help guide you toward making the right decision regarding your career path. If you’re looking to start a business, these books can help you get it off the ground. If you’re looking to continue your education, these books and resources can help you get a head start in this exciting and rewarding field. Lastly, if you’re looking to make a living as a copywriter, this report from the United Health Care Advertising Research Office can put you on the right footpath to success.