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simplicity in writing

The writing coach’s blog

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I am a life coach and blogger, and I love to write about writing itself. Go ahead and read a bit more…

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About me

I am a life coach and blogger, a writer of articles & copy for hire, and a teacher who loves to share what she knows.



Welcome friend.

I am Joan, a life coach and blogger based in San Francisco, blogging about creative writing and personal improvement.

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What’s the Best Sample of Writing for a Job?

The concept of writing samples – also known as covering letters – is a tried and tested source of jo…

How to Write an Abstract for Creative Writing

An abstract is a very brief summary of the content of a paper. It is usually presented at the beginn…

Why We Should Learn Persuasive Writing

In every sphere of life, from sales to customer service, advertising to social media, there is one t…

Why Copywriting is the Best Skill You Could Learn

Before we begin, let’s establish some context. When most people hear the term ‘copywriting&#82…

How to Start a Copywriting Business

You have a passion for words and understand the power of copy to engage with the right audience. You…

How to Learn Regulatory Writing

The line between business and finance is blurring. More and more, the regulatory writing that we rea…

How to Write a Freebie eBook

If you’re looking to create an ebook as an asset to your business, you’ve come to the ri…

How to Write an eBook: A Beginner’s Guide for Authors

The eBook is a great way to get your content in front of the right audience and make some money off …

How to Write a Dialogue for Creative Writing

A dialogue is a type of literature in which two or more people talk to each other. Although traditio…